| Title | : | Citizen Coke: The Making of Coca-Cola Capitalism |
|---|---|---|
| Author | : | Bartow J. Elmore |
| Release | : | 2014-11-03 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Industries & Professions, Economics |
| Size | : | 2493198 |
| "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. |
