Title | : | Seduction by Contract |
---|---|---|
Author | : | Oren Bar-Gill |
Release | : | 2012-08-23 |
Kind | : | ebook |
Genre | : | Law, Books, Professional & Technical, Business & Personal Finance, Economics, Health, Mind & Body, Psychology |
Size | : | 31132624 |
Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. |