| Title | : | Window Display |
|---|---|---|
| Author | : | Tony Morgan |
| Release | : | 2010-09-27 |
| Kind | : | ebook |
| Genre | : | Industries & Professions, Books, Business & Personal Finance |
| Size | : | 80259149 |
| A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. |
