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Social Media 101: Tactics and Tips to Develop Your Business Online

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100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he prese 100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.


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100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he prese 100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

30 review for Social Media 101: Tactics and Tips to Develop Your Business Online

  1. 5 out of 5

    Jennifer

    I had hoped that this title would provide new, valuable insights into making Social Media work for businesses, while building upon the knowledge I already know. Sadly, it did basically the opposite. Another huge detractor was its organization, or lack thereof. That said, I did get one or two ideas, but unless you've been living under a rock for the past five years and don't know the basics of Social Media, then it really isn't for you. I had hoped that this title would provide new, valuable insights into making Social Media work for businesses, while building upon the knowledge I already know. Sadly, it did basically the opposite. Another huge detractor was its organization, or lack thereof. That said, I did get one or two ideas, but unless you've been living under a rock for the past five years and don't know the basics of Social Media, then it really isn't for you.

  2. 4 out of 5

    Kyle Willis

    Chris Brogan is a social media maven and definitely knows what he is talking about, but he is a much better blogger than book-writer. This "book" is broken up into miniscule chapters and contains tons of references to blog post by other social media experts and marketing pros. This is distracting and he does a poor job explaining what these articles actually say, but expects you to go read each one (kind of hard when reading a printed book). His tips are helpful but his writing organization is no Chris Brogan is a social media maven and definitely knows what he is talking about, but he is a much better blogger than book-writer. This "book" is broken up into miniscule chapters and contains tons of references to blog post by other social media experts and marketing pros. This is distracting and he does a poor job explaining what these articles actually say, but expects you to go read each one (kind of hard when reading a printed book). His tips are helpful but his writing organization is not as strong. I would have learned a lot more if this was a collection of blog posts instead of trying to turn this into a book.

  3. 5 out of 5

    Lori Grant

    A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur.

  4. 5 out of 5

    Yazo GM

    A great book to learn tricks on how to use your social media effectively. It has a lot of content to review and practice

  5. 4 out of 5

    Book Calendar

    This review has been hidden because it contains spoilers. To view it, click here. Social Media 101 Tactics and Tips To Develop Your Business Online by Chris Brogan. This book originates in tips from the blog http://www.chrisbrogan.com/ . Chris Brogran is giving 87 actionable steps for business to use social media. Each step gives specific tactics to improve outcomes for business. On most of the pages of the book, there are footnotes with links to website or online articles. This makes it easy to find interesting social media sites. For example, Chris Brogan sites Meetup http:// Social Media 101 Tactics and Tips To Develop Your Business Online by Chris Brogan. This book originates in tips from the blog http://www.chrisbrogan.com/ . Chris Brogran is giving 87 actionable steps for business to use social media. Each step gives specific tactics to improve outcomes for business. On most of the pages of the book, there are footnotes with links to website or online articles. This makes it easy to find interesting social media sites. For example, Chris Brogan sites Meetup http://www.meetup.com/ and Upcoming http://upcoming.yahoo.com/ as places to look for events. In each of the 87 different sections there are many bulleted lists with things you can do with social media. This creates a large volume of ideas to draw from. It is very hard not to find something useful. For example, he suggested that a thin header for a blog makes a site more visible. The book is designed so you can easily pick and choose what you are interested in. For example, I am not that interested in photoblogging or doing youtube videos, but I am interested in tips on what to do at social media gatherings and how to build a loyal, consistent readership. Chris Brogan suggested that I get a business card with my blog name on it. He also reminded me to post almost every single day. Social Media 101 is a very upbeat book. Chris Brogan is using the tech evangelist style. This means he smoothes over some of the rough spots in social media. He does not go into how to protect your privacy, or secure your site from hackers. There is no mention of that twitter spammer taking over your account, or that denial of service attack because you posted something that another blogger didn't like. Although, he does say, accept negative comments if they are not derogatory. He wants you to have headshot, put down your cell phone number all over your site, and link to a lot of different sites. Maybe, I need to be enigmatic and not post my photograph and prefer to contact people via email. It is easier for me. If you want a book that is focused on branding, marketing, public relations, sales, and customer services this book is for you. He is very much writing about how to reach out to people using popular networks like twitter, facebook, linkedin, flickr, youtube, and meetup. He even includes a lot of smaller networks like meebo, tumblr, and reddit. The book was very easy to read. Chris Brogan is writing in an open style that focuses on self disclosure. His layout uses lots of bullet points, lists, bolded headings, and numbered sections. It is very action oriented. The writing is meant for people who produce content online. I found it useful.

  6. 4 out of 5

    W.G.T. Fernando

    I first knew about Chris Brogan last year when someone retweeted about Chris shaving his head for charity. Someone new to twitter back then, I thought to myself, this guy is an interesting character to follow. Little did I know about this gregarious individual (back then) and how he ranks in the top list of marketing guru’s (with Seth Godin as God of marketing). ... For someone new to social media and into marketing a particular brand (or oneself), his blog is a goldmine with so many pointers and I first knew about Chris Brogan last year when someone retweeted about Chris shaving his head for charity. Someone new to twitter back then, I thought to myself, this guy is an interesting character to follow. Little did I know about this gregarious individual (back then) and how he ranks in the top list of marketing guru’s (with Seth Godin as God of marketing). ... For someone new to social media and into marketing a particular brand (or oneself), his blog is a goldmine with so many pointers and lists of do’s and don’ts. You sometimes wish there was a book compiled of all his best bits so that you can read while commuting or relaxing where you can just brush through some of the topics that you feel like reading. Well now you can since Chris has been kind enough to publish a book titled ‘Social Media 101’ ... Skipping on a few chapters to 24, and a topic I like ‘Twitter revisited’ - I was shocked and a bit insulted when I read his first paragraph ‘Twitter is the stupidest thing anyone could ever imagine inventing.’ I kept my calm and read on. Phew, he really does know how to keep the reader interested. He goes on to explain how an addictive, time consuming, cross platform accessible application can be used to good use. Twitter is truly a great place to share ideas and build a community. No argument about that at all. In his twitter tips, he adds ‘Instead of ‘what are you doing?’ try asking ‘what has your attention?’, I find the answer is often more useful to others’. Now that is a worthwhile tip indeed. For my full review of this book, see this link http://digit.lk/10_august_bookreview

  7. 5 out of 5

    Thomas Edmund

    Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book – i.e. look up the chapter you are interested in and just read that. While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropp Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book – i.e. look up the chapter you are interested in and just read that. While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn’t bother explaining anything that would be obvious to a social media user already. All in all, this is more of an ‘interesting pointers’ book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.

  8. 4 out of 5

    Lance Eaton

    Brogan's look at social media is a rather useful book for those first coming to social media as well as those who are intermediate users to pick up some tips. He provides a lot of different ideas on how to grow your social media once you have determined what use(s) you have of social media. The book itself is adapted from numerous blog posts from his blog. Therefore, you can get various bits of his advice for free. He claims to clean it up for the book, but his interpretation of cleaning it up i Brogan's look at social media is a rather useful book for those first coming to social media as well as those who are intermediate users to pick up some tips. He provides a lot of different ideas on how to grow your social media once you have determined what use(s) you have of social media. The book itself is adapted from numerous blog posts from his blog. Therefore, you can get various bits of his advice for free. He claims to clean it up for the book, but his interpretation of cleaning it up is pretty loose as he repeats many different concepts, sources, anecdotes and sites throughout the book. In fact, a conscious reduction of these repeated points could have shrunken the book by 1/3. That being said, there is handy content in the book worth reading. If you enjoyed this review, feel free to check out my other reviews and writings at By Any Other Nerd /

  9. 4 out of 5

    Phil Simon

    There's so much valuable information in this book that it's kind of scary. I know a great deal about social media and Web 2.0 sites and, I must admit, I broke out the pen many times to scribble things down. There's a "call to action" type style in the book that makes it anything but dry. I kind of agree with the other reviewer that it's not organized like a traditional book, but I knew that going in. Also, I'd argue that that very style makes it much easier to reference on the fly. I suspect that There's so much valuable information in this book that it's kind of scary. I know a great deal about social media and Web 2.0 sites and, I must admit, I broke out the pen many times to scribble things down. There's a "call to action" type style in the book that makes it anything but dry. I kind of agree with the other reviewer that it's not organized like a traditional book, but I knew that going in. Also, I'd argue that that very style makes it much easier to reference on the fly. I suspect that not too many books can be picked up quite as easily and digested in parts. I particularly enjoyed the pieces about "community managers" and how those roles don't fall into traditional corporate departments. Brogan understands that social media requires new paradigms and a greater sense of collaboration than "Web 1.0." Highly recommended.

  10. 5 out of 5

    Ben Scott

    This is a refreshingly good book written by someone that can write, a rare thing in geekdom Loads of great ideas I Am going to steal Basically comes down to one or two main points social media is a more honest and engaging form of advertising plus how do you order your life to fit to the posting schedule Get it I think it is the sort of book you can delve back into for years and I see this sharing stuff over the web through databases as a bit like mix tapes and a good covnersation with hints from This is a refreshingly good book written by someone that can write, a rare thing in geekdom Loads of great ideas I Am going to steal Basically comes down to one or two main points social media is a more honest and engaging form of advertising plus how do you order your life to fit to the posting schedule Get it I think it is the sort of book you can delve back into for years and I see this sharing stuff over the web through databases as a bit like mix tapes and a good covnersation with hints from your Mates as to what to watch I can think of so many people that would benefit in their job by reading this book

  11. 4 out of 5

    Doug Taber

    In Social Media 101, Chris Brogan takes us for a deep dive into the concept and mechanics of putting together a strategic social media campaign for our personal brand or business. Brogan easy writing style and attention to the important details makes this book a must have for any newcomer in the social media arena. It will also make a great reference for future knowledge due to the layout of the books table of contents and index. Great job Chris Brogan. View my video book review at www.dougtaber In Social Media 101, Chris Brogan takes us for a deep dive into the concept and mechanics of putting together a strategic social media campaign for our personal brand or business. Brogan easy writing style and attention to the important details makes this book a must have for any newcomer in the social media arena. It will also make a great reference for future knowledge due to the layout of the books table of contents and index. Great job Chris Brogan. View my video book review at www.dougtaber.comSocial Media 101

  12. 4 out of 5

    Ryan Posner

    I bought this book to help me come up with some ideas on how to present to a group of coworkers the topic of Social Media. Thinking that I already had enough basis for a presentation, I felt this book went above my personal expectations. Even from the beginning I thought this book seemed to be more on my level than an amateur introduction. I think this book would be better renamed as Social Media 201.

  13. 5 out of 5

    Element

    Just finished reading this book last night. I will be reading it again. Chris Brogan does a great job at explaining Social Media and how to apply it to your buisness to help build relations with your customers, networks, and readers. If you are thinking about getting into the world of social media for fun, to help build traffic to your blog, or get more clients from social media then you should read this book so you can start a game plan and stay on track with it.

  14. 4 out of 5

    Nick

    Author Chris Brogan has a wonderful, personable, friendly style of writing that makes buddies of his readers within a few pages of starting one of his books. This book, a primer -- as the title indicates -- in how businesses can use social media for fun and profit, is no exception. Clear, approachable, and full of useful hints and tips, this book will be great for the business person who doesn't know much about social media and wants to get up to speed before doing something irrevocable. Author Chris Brogan has a wonderful, personable, friendly style of writing that makes buddies of his readers within a few pages of starting one of his books. This book, a primer -- as the title indicates -- in how businesses can use social media for fun and profit, is no exception. Clear, approachable, and full of useful hints and tips, this book will be great for the business person who doesn't know much about social media and wants to get up to speed before doing something irrevocable.

  15. 5 out of 5

    Taylor Ellwood

    Social Media 101 is chalk full of useful tips and suggestions for how to leverage social media for your business. Best of all the writing is not only approachable, but its to read a couple of chapters, put it down, and then come back to it later. I've found numerous useful tips that I've tried out, from the book, and I'd recommend it to anyone who is wanting to learn more about how to use social media for business. Then check out Chris's blog, which will have more useful information for you. Social Media 101 is chalk full of useful tips and suggestions for how to leverage social media for your business. Best of all the writing is not only approachable, but its to read a couple of chapters, put it down, and then come back to it later. I've found numerous useful tips that I've tried out, from the book, and I'd recommend it to anyone who is wanting to learn more about how to use social media for business. Then check out Chris's blog, which will have more useful information for you.

  16. 4 out of 5

    Colleen

    I'm a huge fan of Chris's blog. He is always sharing ideas and suggestions. This book is a collection of some of his blog entries. If you are new to social media this is a must read book. It will provide you with steps on how to get started. If you have been active for a while, this is a great refresher. I'm a huge fan of Chris's blog. He is always sharing ideas and suggestions. This book is a collection of some of his blog entries. If you are new to social media this is a must read book. It will provide you with steps on how to get started. If you have been active for a while, this is a great refresher.

  17. 4 out of 5

    Abbie Miller

    If you don't know what a blog is, what to use Facebook for and how Twitter can be overwhelming -- and you happen to be in charge of social media for a major corporation/hotel/large business with multiple employees -- this book is for you. Also, if you are in charge of social media for said company and actually LEARNED anything from this book, you deserve to be fired from your job. If you don't know what a blog is, what to use Facebook for and how Twitter can be overwhelming -- and you happen to be in charge of social media for a major corporation/hotel/large business with multiple employees -- this book is for you. Also, if you are in charge of social media for said company and actually LEARNED anything from this book, you deserve to be fired from your job.

  18. 4 out of 5

    Micah

    If you are looking for a book about the basics of social media Chris Brogan's book is right up your ally. It is not groundbreaking and he frequently says the obvious but so many people don't listen to advice like this. The book jumped around a bit and the some of the chapters felt short. Overall I thought it was a useful gathering of information on the topic of social media. If you are looking for a book about the basics of social media Chris Brogan's book is right up your ally. It is not groundbreaking and he frequently says the obvious but so many people don't listen to advice like this. The book jumped around a bit and the some of the chapters felt short. Overall I thought it was a useful gathering of information on the topic of social media.

  19. 4 out of 5

    Aubrey

    Book was mentioned here: http://www.techipedia.com/2010/social... Book was mentioned here: http://www.techipedia.com/2010/social...

  20. 5 out of 5

    John

    A handy little book on how to market yourself and ideas in the social network. There's a lot of information packed in the pages and is a good resource/ reminder for those working with social networks. A handy little book on how to market yourself and ideas in the social network. There's a lot of information packed in the pages and is a good resource/ reminder for those working with social networks.

  21. 4 out of 5

    Chad

    "Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. It is also a great book for businesses that are looking to add social media into their marketing mix. "Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. It is also a great book for businesses that are looking to add social media into their marketing mix.

  22. 5 out of 5

    Deanna Gibbons

    I found this to be one of the best books to read about Social Media. Chris gives you tons of information in short, easy to read bites. This book goes with me everywhere. I refer to it again and again.

  23. 5 out of 5

    Nicky Kriel

    This book is a little bit frustrating because it is a collection of blog posts that individually are incredibly well written, but together the book has no flow. It would be great read if you only read one chapter at a time.

  24. 4 out of 5

    Jodi

    This book was basically a giant list of how-tos and resources. Fantastic, in my opinion, because there wasn't a lot of extra "stuff" to get in the way. Pure signal, no noise. Awesome! This book was basically a giant list of how-tos and resources. Fantastic, in my opinion, because there wasn't a lot of extra "stuff" to get in the way. Pure signal, no noise. Awesome!

  25. 4 out of 5

    Jillian

    Lots of great info. and examples, but often repetitive.

  26. 5 out of 5

    Rob Huff

    Great read, filled with useful, practical information. Chris has me fired up to increase my social media footprint.

  27. 5 out of 5

    V

    I highly recommend this book - packed full of resources. V

  28. 4 out of 5

    Charles Riccardi

    Bringing the world of social media to life. A true perspective from a true expert.

  29. 5 out of 5

    Odoublegood

    what a charlatan! Worthless info 101, and padded at that. Did I say that it's ungrammatical and barely literate? what a charlatan! Worthless info 101, and padded at that. Did I say that it's ungrammatical and barely literate?

  30. 5 out of 5

    Michelle

    Like Brogan says himself, you can read all of the same on his website. It's nice to have it in a firm form. I think the biggest positive factor is the name and link-dropping he does. Like Brogan says himself, you can read all of the same on his website. It's nice to have it in a firm form. I think the biggest positive factor is the name and link-dropping he does.

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