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Business Research Methods [with Qualtrics Card]

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This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.


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This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

30 review for Business Research Methods [with Qualtrics Card]

  1. 4 out of 5

    Asma Khan

    nice book

  2. 4 out of 5

    Fahed Al Kerdi

    Moderate book. In case you want to cope up with the navigation of the chapters, you ought to be patient. Very boring and tiring content. But in the end, you simply need this book to be on your racks even after you finish your thesis.

  3. 4 out of 5

    Ghulam Zakia

    Good book for learning basics of Research.

  4. 5 out of 5

    Steve Goodyear

    This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and presentations. It's written well, has a ton of great examples, and explains everything clearly.

  5. 5 out of 5

    Brianna Olesh

    As a reference book this is great for a student's shelf. I felt like I was rereading the same concepts throughout the whole book. I enjoyed the side quotes, but other than that the book is pretty lackluster. As a reference book this is great for a student's shelf. I felt like I was rereading the same concepts throughout the whole book. I enjoyed the side quotes, but other than that the book is pretty lackluster.

  6. 4 out of 5

    Ruvin Cueto

    How can i open this??? Anyone??

  7. 5 out of 5

    Sugandha Aggarwal

    good

  8. 5 out of 5

    Sneha

    One of my favourite books from my MBA. I would primarily recommend this book to any individual who is interested in Marketing Research.

  9. 4 out of 5

    Abiy Temtime

    I want to read business research book

  10. 4 out of 5

    Ralph

  11. 5 out of 5

    Tarik

  12. 5 out of 5

    Soheila Khalili

  13. 4 out of 5

    Eshita

  14. 4 out of 5

    Ali Raza

  15. 5 out of 5

    Zina

  16. 5 out of 5

    Sharina

  17. 5 out of 5

    Zainab

  18. 5 out of 5

    Waseem

  19. 4 out of 5

    Chrisie C. Hamilton

  20. 5 out of 5

    Reduanul Rujon

  21. 4 out of 5

    Kendra Couture

  22. 5 out of 5

    Preet

  23. 5 out of 5

    Olga Pushkina

  24. 4 out of 5

    donald j kulowski jr

  25. 5 out of 5

    John

  26. 4 out of 5

    Muhammad Usman

  27. 4 out of 5

    Kate Plush

  28. 4 out of 5

    Faiza

  29. 5 out of 5

    Ratryislam

  30. 5 out of 5

    Lisa

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