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Harvard Business Review on Marketing

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The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a special The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.


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The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a special The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.

30 review for Harvard Business Review on Marketing

  1. 5 out of 5

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  2. 4 out of 5

    Farhan Khan

  3. 4 out of 5

    Mahmoud Baraka

  4. 5 out of 5

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  5. 4 out of 5

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  6. 5 out of 5

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  7. 5 out of 5

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  8. 4 out of 5

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  10. 4 out of 5

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  11. 5 out of 5

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  13. 5 out of 5

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  14. 4 out of 5

    Mohammad Safdar

  15. 4 out of 5

    Alexandros

  16. 5 out of 5

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  17. 4 out of 5

    Jamie Munson

  18. 4 out of 5

    Akshay

  19. 5 out of 5

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  20. 5 out of 5

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  21. 4 out of 5

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  22. 4 out of 5

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  23. 4 out of 5

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  24. 4 out of 5

    JSB

  25. 5 out of 5

    Yan Gao

  26. 5 out of 5

    Elena Florova

  27. 5 out of 5

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  28. 4 out of 5

    Eid Hussein

  29. 4 out of 5

    Sean Gusmini

  30. 4 out of 5

    Maciej Budkowski

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