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Apple: The Inside Story of Intrigue, Egomania, and Business Blunders

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Business technology reporter Jim Carlton uncovers the inside story about what really happened to Apple Computer. Based on exclusive interviews with over 150 people, among them Microsoft's Bill Gates and the inner circle of Apple's top executives, this book reveals new information in an ongoing saga. photo insert. Business technology reporter Jim Carlton uncovers the inside story about what really happened to Apple Computer. Based on exclusive interviews with over 150 people, among them Microsoft's Bill Gates and the inner circle of Apple's top executives, this book reveals new information in an ongoing saga. photo insert.


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Business technology reporter Jim Carlton uncovers the inside story about what really happened to Apple Computer. Based on exclusive interviews with over 150 people, among them Microsoft's Bill Gates and the inner circle of Apple's top executives, this book reveals new information in an ongoing saga. photo insert. Business technology reporter Jim Carlton uncovers the inside story about what really happened to Apple Computer. Based on exclusive interviews with over 150 people, among them Microsoft's Bill Gates and the inner circle of Apple's top executives, this book reveals new information in an ongoing saga. photo insert.

30 review for Apple: The Inside Story of Intrigue, Egomania, and Business Blunders

  1. 4 out of 5

    David

    Excellent blow-by-blow of Apple Inc. misadventures by a Wall Street Journal writer; a classic of the history of the computer business genre, reflecting the early madness and thrills of Silicon Valley.

  2. 4 out of 5

    David Toub

    This was the first book I purchased from Amazon back in the 90's when Apple was circling the drain and Amazon was still very new. The book is a good read for the behind-the-scene activities and politicking that was rampant at Apple under Spindler, Amelio and John Sculley. Jobs was not featured that prominently in this book because at at time, he was just returning from NeXT and his exile and the author essentially wrote Apple off as an unsalvageable company. It's nice to re-read in light of how This was the first book I purchased from Amazon back in the 90's when Apple was circling the drain and Amazon was still very new. The book is a good read for the behind-the-scene activities and politicking that was rampant at Apple under Spindler, Amelio and John Sculley. Jobs was not featured that prominently in this book because at at time, he was just returning from NeXT and his exile and the author essentially wrote Apple off as an unsalvageable company. It's nice to re-read in light of how completely wrong the author was about Apple's fate.

  3. 4 out of 5

    Chris Williams

    The sad story of decline of Apple from Steve Jobs departure in 1985 and subsequent mismanagement and squandering of the large lead that Apple had over the rest of the personal computer industry. Learning about the many projects that were started but not completed during this era was very interesting. The contrast to Apple after Jobs' return in 1997 is stark. The sad story of decline of Apple from Steve Jobs departure in 1985 and subsequent mismanagement and squandering of the large lead that Apple had over the rest of the personal computer industry. Learning about the many projects that were started but not completed during this era was very interesting. The contrast to Apple after Jobs' return in 1997 is stark.

  4. 5 out of 5

    Dave

    Excellent blow-by-blow of Apple Inc. misadventures by a Wall Street Journal writer; a classic of the history of the computer business genre, reflecting the early madness and thrills of Silicon Valley.

  5. 5 out of 5

    Lori Grant

    A should-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.

  6. 4 out of 5

    Peter

    Excellent. (This review was written in July 2011, a few years after reading the book.)

  7. 5 out of 5

    Art

  8. 4 out of 5

    Dominika Ostrysz

  9. 4 out of 5

    Ya

  10. 5 out of 5

    Shakti yadav

  11. 4 out of 5

    Dev Gupta

  12. 5 out of 5

    andrei zubik

  13. 4 out of 5

    Ran Mouri

  14. 4 out of 5

    Obi-Jack-Kenobi

  15. 4 out of 5

    Taliya

  16. 5 out of 5

    Linus Vieira

  17. 4 out of 5

    Mitchell Laurren-Ring

  18. 5 out of 5

    John Reese

  19. 5 out of 5

    Lorenzo Facchinetti

  20. 4 out of 5

    Ben Laughter

  21. 5 out of 5

    Susan Smith

  22. 5 out of 5

    Dan Norton

  23. 5 out of 5

    Dave

  24. 4 out of 5

    Rob Christie

  25. 4 out of 5

    Niveditha

  26. 4 out of 5

    Karla Beltran

  27. 5 out of 5

    zod

  28. 4 out of 5

    Freddie Goodman

  29. 5 out of 5

    Jaden Harris

  30. 4 out of 5

    Bipin Ladha

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