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Space Is Open for Business: The Industry That Can Transform Humanity

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You no longer need to be a billionaire or rocket scientist to participate in space. Three things you need to know about space: It is an industry that is notoriously complex—which means it is misunderstood. It influences and benefits nearly every other industry on the planet. Accessing space has never been easier. Space Is Open for Business is an outstanding guidebook for the ul You no longer need to be a billionaire or rocket scientist to participate in space. Three things you need to know about space: It is an industry that is notoriously complex—which means it is misunderstood. It influences and benefits nearly every other industry on the planet. Accessing space has never been easier. Space Is Open for Business is an outstanding guidebook for the ultimate space-enabled business plan. Meticulously researched and edited for the most time-challenged reader, Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace. This book includes: Insights from over 100 experts, including industry leaders and investors, into the economics and strategies for leading the trillion-dollar race to commercialize space. Breakdown of the space economy verticals. How space, arts, and culture are deeply linked. A 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more. Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives, how it will continue to transform the world, and how you could participate. In the vein of Mary Roach, Jacobson makes a complex topic easily understandable—and accessible—for every reader. Space as an industry offers a triple bottom line: Return on Investment, Innovation, and Inspiration. INVESTMENT Imagine if you had the opportunity to invest in Apple when it was new and undiscovered—would you do it? Space is a culmination of many disciplines, and it works in tandem with various industries. The sector’s growth depends on merging different fields with cutting-edge technologies, fantastical ideas with logical applications. Investors, including John Doerr, Khosla Ventures, Sequoia, RRE, Bessemer Venture Partners, First Round, Peter Thiel’s Founders Fund, and Andreesen Horowitz, took notice and are backing companies in this growing sector. INNOVATION Space is the sector with the most unlimited potential for progress and collaboration. When space advances, other industries benefit. When other industries advance, space benefits as well—innovations and progress multiply. From Hollywood to navigation, communications devices to streaming services, medical discoveries to robotics, agriculture to energy, all of these industries affect space and are affected by space—much like bees pollinating flowers. Jacobson proposes that space startups can borrow tactics and strategies developed by other entrepreneurs and thought leaders—such as Peter Thiel, Eric Ries, and Ben Horowitz—to improve space startups' probability for success. INSPIRATION What do Jules Verne, Star Trek, Isaac Asimov, Arthur C. Clarke, Stanley Kubrick, Jerry Pournelle, Andy Weir, and David Bowie have in common? For centuries, artists and creators have helped inspire real space efforts. They merged space with arts and entertainment to construct visions and stories that helped us articulate, amplify, and imagine what is possible—ultimately influencing and shaping reality, from Moon missions to mobile phones. What will we accomplish over the next decade? Is there a way to achieve great personal success and benefit others—maybe even all of humanity?


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You no longer need to be a billionaire or rocket scientist to participate in space. Three things you need to know about space: It is an industry that is notoriously complex—which means it is misunderstood. It influences and benefits nearly every other industry on the planet. Accessing space has never been easier. Space Is Open for Business is an outstanding guidebook for the ul You no longer need to be a billionaire or rocket scientist to participate in space. Three things you need to know about space: It is an industry that is notoriously complex—which means it is misunderstood. It influences and benefits nearly every other industry on the planet. Accessing space has never been easier. Space Is Open for Business is an outstanding guidebook for the ultimate space-enabled business plan. Meticulously researched and edited for the most time-challenged reader, Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace. This book includes: Insights from over 100 experts, including industry leaders and investors, into the economics and strategies for leading the trillion-dollar race to commercialize space. Breakdown of the space economy verticals. How space, arts, and culture are deeply linked. A 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more. Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives, how it will continue to transform the world, and how you could participate. In the vein of Mary Roach, Jacobson makes a complex topic easily understandable—and accessible—for every reader. Space as an industry offers a triple bottom line: Return on Investment, Innovation, and Inspiration. INVESTMENT Imagine if you had the opportunity to invest in Apple when it was new and undiscovered—would you do it? Space is a culmination of many disciplines, and it works in tandem with various industries. The sector’s growth depends on merging different fields with cutting-edge technologies, fantastical ideas with logical applications. Investors, including John Doerr, Khosla Ventures, Sequoia, RRE, Bessemer Venture Partners, First Round, Peter Thiel’s Founders Fund, and Andreesen Horowitz, took notice and are backing companies in this growing sector. INNOVATION Space is the sector with the most unlimited potential for progress and collaboration. When space advances, other industries benefit. When other industries advance, space benefits as well—innovations and progress multiply. From Hollywood to navigation, communications devices to streaming services, medical discoveries to robotics, agriculture to energy, all of these industries affect space and are affected by space—much like bees pollinating flowers. Jacobson proposes that space startups can borrow tactics and strategies developed by other entrepreneurs and thought leaders—such as Peter Thiel, Eric Ries, and Ben Horowitz—to improve space startups' probability for success. INSPIRATION What do Jules Verne, Star Trek, Isaac Asimov, Arthur C. Clarke, Stanley Kubrick, Jerry Pournelle, Andy Weir, and David Bowie have in common? For centuries, artists and creators have helped inspire real space efforts. They merged space with arts and entertainment to construct visions and stories that helped us articulate, amplify, and imagine what is possible—ultimately influencing and shaping reality, from Moon missions to mobile phones. What will we accomplish over the next decade? Is there a way to achieve great personal success and benefit others—maybe even all of humanity?

30 review for Space Is Open for Business: The Industry That Can Transform Humanity

  1. 5 out of 5

    Sara

    I received an Advanced Reader Copy (ARC) for an objective review. If you’ve ever wanted an insider’s look at the global commercial space sector and need inspiration to become an “astropreneur”, you have to read this book! The ever-growing space economy is filled with opportunities for even the most average investor. This can be accomplished by improving domestic policy, more global collaboration, more competitive entrepreneurship, and assisting new markets. Space exploration and its resulting techn I received an Advanced Reader Copy (ARC) for an objective review. If you’ve ever wanted an insider’s look at the global commercial space sector and need inspiration to become an “astropreneur”, you have to read this book! The ever-growing space economy is filled with opportunities for even the most average investor. This can be accomplished by improving domestic policy, more global collaboration, more competitive entrepreneurship, and assisting new markets. Space exploration and its resulting technology has contributed immensely to our quality of life. This timely book provides an exciting blueprint to implement a phenomenal future for us all.

  2. 5 out of 5

    Erin

    I received an Advanced Reader Copy (ARC) for an objective review. For as much as I read about space, I certainly have blind spots when it comes to the current investment and financial opportunities involved with this industry. Jacobson’s book filled in those gaps very well. It is a well-researched, extremely detailed overview of the present and future ventures surrounding space flight and space exploration. I highly recommend this for readers interested in space, business, investment, and popular I received an Advanced Reader Copy (ARC) for an objective review. For as much as I read about space, I certainly have blind spots when it comes to the current investment and financial opportunities involved with this industry. Jacobson’s book filled in those gaps very well. It is a well-researched, extremely detailed overview of the present and future ventures surrounding space flight and space exploration. I highly recommend this for readers interested in space, business, investment, and popular science. I received an advanced reader copy of this book via the author, Robert C. Jacobson and I'm reviewing it voluntarily.

  3. 5 out of 5

    Pat Rolston

    This is an outstanding work that transcends the historical survey of space history which I have a deep and abiding interest. Robert has taken the technological space history and created a genre that to date is underserved: the business of space. With the advent of Musk, Bezos, Allen, and many more genius space entrepreneurs a new day has dawned. This book explains this revolution while providing deep insights into the implications for our world. There is a wealth of information that allows the pi This is an outstanding work that transcends the historical survey of space history which I have a deep and abiding interest. Robert has taken the technological space history and created a genre that to date is underserved: the business of space. With the advent of Musk, Bezos, Allen, and many more genius space entrepreneurs a new day has dawned. This book explains this revolution while providing deep insights into the implications for our world. There is a wealth of information that allows the piecemeal education of one interested in space enterprise, but not compiled in a book other than very specific academic endeavors . Robert has done a masterful job gathering the links and attribution for space business and related entrepreneurial detail. He not only expertly details the path to understanding this area, but also explains the foundational technology in relatable and very interesting prose. This is a book suitable for a college course on space technology and business without the dry academic burden. I couldn’t be more excited to find the detailed links and professional explanation of the subject available for the public at large. This is an opportunity to learn while enjoying and obtaining the roadmap and means to then meaningfully make decisions that could lead to either investment or career related outcomes for aspiring space entrepreneurs.

  4. 4 out of 5

    James

    A very valuable and forward-thinking book! This book addresses aspects of the exploration of space that have been neglected but are at least as important as those that have been covered. Previous books on space - I have a shelf full - focus mainly on the sciences and on particular places in the solar system, from low Earth orbit to the Oort Cloud. This book looks at the increasingly obvious fact that the exploration of space will depend on the development of space, on making it profitable or at le A very valuable and forward-thinking book! This book addresses aspects of the exploration of space that have been neglected but are at least as important as those that have been covered. Previous books on space - I have a shelf full - focus mainly on the sciences and on particular places in the solar system, from low Earth orbit to the Oort Cloud. This book looks at the increasingly obvious fact that the exploration of space will depend on the development of space, on making it profitable or at least affordable. That, in turn, means that business interests will play at least as big a part as nation-states. Even here on Earth, we're in a situation in which transnational corporations keep getting more powerful and have already passed the point at which some businesses are richer and more powerful than some countries. A lot of people see the current world order based on a near-monopoly of power held by nation-states, but that hasn't been the status quo for most of history. In the exploration and development of space, business interests may have a considerable edge on nation-states because they can plan, budget, and move so much faster. Factor in the incredible potential for profit - in asteroid mining and the collection of fusion reactor fuel from the Moon, for example - and it's easy to foresee those businesses far outgrowing countries in power and reach. That brings us to the other area too neglected that this book addresses, the regulation of the development of space. Who makes the rules, and who enforces them, and how? I can foresee a future that in some ways looks more like the Earth of the age of exploration than the world of today. There will be all kinds of faraway places where there is effectively no law - that offers both the possibility of utopian freedom for misfit groups that are increasingly crowded out now, and the possibilities of corporate exploitation of people and of piracy and other lawlessness far beyond anything possible in our world today. This book should be read by political leaders, economists, industrialists, legal scholars, and, also, authors of science fiction. It offers a lot of possibilities for SF plotting that will be fresh and unexplored, and that fictional exploration will inspire more attention on these issues, as Robert Jacobson has dedicated a chapter to the influence of science fiction on the science and exploration of space up until now.

  5. 4 out of 5

    Matt Cannon

    I wrote this review based on an advance reading copy that the author-publisher sent me. This is an important book to pay attention to. We think little about space and it’s impact on our daily lives. A quote from the book “business in space actually improves the quality of life on Earth...the GPS functionality or identifying areas of pollution... a lot of the improvement of quality of life on Earth is managed from space.” Next time you use your navigation app from your smartphone, you’re benefiti I wrote this review based on an advance reading copy that the author-publisher sent me. This is an important book to pay attention to. We think little about space and it’s impact on our daily lives. A quote from the book “business in space actually improves the quality of life on Earth...the GPS functionality or identifying areas of pollution... a lot of the improvement of quality of life on Earth is managed from space.” Next time you use your navigation app from your smartphone, you’re benefiting from the satellites that are deployed by the pioneers who know space changes things. Just yesterday in my home state of Florida, Elon Musk’s SpaceX launched their Falcon9 again for SpaceX’s 100th launch. The book covers the importance of reusability and how the reduced costs are game changers. “We think of reusable rockets as an elevator to low Earth orbit (LEO)...Just as further innovation in elevators was required before today’s skyscrapers could dot the skyline, so too will opportunities in space mature because of access and falling launch costs.” This is where the experience of watching rockets land is also smart for business. Robert’s book is packed full of information that I think informed, successful people will gravitate towards. It’s obvious from all the informed people he quotes and provide praise for his book. Space is open for business. Read the book to be involved!

  6. 4 out of 5

    Palash Jha

    I received an advanced reader copy of this book via the author, Robert C. Jacobson and I'm reviewing it voluntarily. Thank you for the book Robert! For someone with very superficial knowledge about space and an interest in technology, this books provides deep understanding of the opportunities that space opens up in this data driven world. The author explains the cutting edge business models adopted by upcoming businesses to harvest the data in various applications that move the humanity forward. I received an advanced reader copy of this book via the author, Robert C. Jacobson and I'm reviewing it voluntarily. Thank you for the book Robert! For someone with very superficial knowledge about space and an interest in technology, this books provides deep understanding of the opportunities that space opens up in this data driven world. The author explains the cutting edge business models adopted by upcoming businesses to harvest the data in various applications that move the humanity forward. It was interesting to learn about the history of space, applications, opportunities, investment ideas and the political and regulatory challenges about space.

  7. 5 out of 5

    Katya

    It’s a must read for anyone looking into the space industry and trying to understand it from the insider perspective. I looked at it from the investor perspective and it gave me a good foundation to start approaching this space and understanding the history as well as current practices, seeing what the power structures are and how decision making is happening. Very useful read

  8. 4 out of 5

    Rox Burkey

    I was delighted to receive a pre-release copy of this book to read and provide an honest review. Where to start and how to categorize this book by Robert C. Jacobson? This is one of those books that teaches more the further you read. I found it remarkably easy to read and be consumed by what it offered. This is non-fiction, yet it reads well like a great blog or lecture. Author Jacobson begins by making a good case for the technology aspects of putting satellites into space to benefit mankind. He I was delighted to receive a pre-release copy of this book to read and provide an honest review. Where to start and how to categorize this book by Robert C. Jacobson? This is one of those books that teaches more the further you read. I found it remarkably easy to read and be consumed by what it offered. This is non-fiction, yet it reads well like a great blog or lecture. Author Jacobson begins by making a good case for the technology aspects of putting satellites into space to benefit mankind. He doesn’t dwell on the nerdy issues of satellite telecommunications. He explores how they can be leveraged to solve planetary problems of GPS locations of maritime traffic, agriculture conditions, weather forecasting, water location, and dozens of other issues that had escaped my notice before this book. Jacobson really dove into space commercialization like nobody’s business. I liked how he discussed not only rocket ships, but communications, space-driven data, microgravity research, space resources and mining them, space-land with colonization, the use of robotics, space generated energy, and other in-space services. For me the most compelling argument of all was taking heavy manufacturing and placing it in space to help combat environmental pollution. If you’re looking for a heavy dose of astrophysics mumbo-jumbo you will be disappointed. This book is first and foremost a genuine dive into the business eco-system of startups, existing aerospace giants, and the well-known government agencies. Jacobson candidly identifies how the dynamics of space business has changed. First Jacobson presented a great current picture of the aerospace industry. Then he launches into the financial dynamics of underwriting these endeavors not so much from the governments but from private sector Venture Capitalists. I found it personally fascinating as he explains the practice of issuing pre-IPO shares in some of these startups using blockchain accounting techniques. This provides liquidity to these space startups that might take 10 to 15 years to earn investment payback, rather than today’s 7 years for a normal terrestrial company. How cool is that? Space is Open For Business is an excellent progression from the practical discussion of what is happening right now in this New Space environment. Then quickly takes up the argument of why invest outside the planet. This specifically covers the sticky question of why invest in space when we have so many problems right here on Earth. I believe you will see that his arguments (along with the quotes of many experts) are compelling for investing in space to SAVE our planet. You are probably groaning with the thought of reading something that sounds like a dull, tedious college textbook, right? The writing will surprise can captivate you as the prose in Jacobson’s book is an easy read. It is carefully written to be a page turner, and you won’t want to stop. It is riddled with expertly captured quotes from the people who are making the New Space environment blossom. He even pokes a little fun at the industry’s use of acronyms most notably NASA’s Commercial Crew and Cargo Office or C3PO. (Somebody at NASA has watched Star Wars too many times). The book has so many important experts quoted, it was challenging to single one out. But I’m going to do it anyway, because I have found Jeff Bezos a fascinating businessman. Jeff Bezos: “Infrastructure is always expensive. Amazon was easy to start because the transportation system was already in place, payment systems existed, so the Internet could ride on top of them. All those things would have cost billions of dollars. You cannot start an interesting space company today from your dorm room; the price of admission is too high and the reason for that is the infrastructure doesn’t exist today. So my mission with Blue Origin is to help build that infrastructure, that heavy lifting infrastructure, so that future generations will be able to stand on top it the way I was able to stand on top of the US postal service and so on.” Hope they save a space on the next launch for me!

  9. 4 out of 5

    Shani Chen

    I wrote this review based on an advance reading copy that the author-publisher sent me. This book is a very thorough work and is meticulously done. It is the most comprehensive space book I own and an excellent guide for someone like me who knows very little about space and what is currently happening. I loved the way the book opened up. It was beautifully done. In fact, I found one of my favorite quotes there: “The feeling most humans describe after seeing Earth from space is known as the ‘Over I wrote this review based on an advance reading copy that the author-publisher sent me. This book is a very thorough work and is meticulously done. It is the most comprehensive space book I own and an excellent guide for someone like me who knows very little about space and what is currently happening. I loved the way the book opened up. It was beautifully done. In fact, I found one of my favorite quotes there: “The feeling most humans describe after seeing Earth from space is known as the ‘Overview Effect,’ a transcendent experience of empathy and connectedness. When viewed from an extreme distance, the planet resembles a beautiful blue marble; all our Earth-bound complexities become simplified in that moment, bringing the viewer the universal awareness that we each belong to this great life together. The understanding that we are each one small, tiny part of a much bigger world, sitting among this expansive universe, seems to unlock a consciousness of elevated compassion. The important of our Earth-caring for it, maintaining it, and extending care to all its inhabitants- eclipses the minutiae of our daily problems and distractions.” Just that quote alone shows how broadminded of a person the author is to always be focused on a subject so vast, beyond the here and now. Jacobson is a man born among the stars and planets. What inspires me most about him is his ability to look beyond our earth and into space where so many opportunities lie. He has such a big nature and far-reaching visions that are not typically characteristic in people I know. This book inspired me to think greater and to think beyond the scope of what I physically see. I’d just like to add here that the cover looks like a million bucks and the dedication is really sweet. I love the location from the Foreward (cute touch!). I learned so many interesting things in this book. For example, on page 46, I learned that one could build little CubeSats out of cell phone components and have them powerful enough to rival traditional satellites. Also, I didn’t know that one could 3D print engines and entire rockets. That’s just incredible, the type of technology that is going on. This book made me feel like the space sector is a real and tangible thing, that it’ll soon be accessible to us all. Some quotes I liked: “Becoming a space-faring human immediately felt like an obvious and natural path to me; I found myself wondering why we weren’t further along in our efforts to explore and understand what lies above Earth.” “Why did we spend so much time and energy on getting to the Moon in the 1960s and 1970s if we haven’t tried to go back since?” “Astropreneurs- humans who have the skills and determination to help us elevate our civilization.” “A plethora of talented people are working tirelessly to push the limits of technology and discovery.” “Once an idea is proven and evidence exists that there is an opportunity, more activities begin to take shape.” “And are open to the philosophy of failing fast- while expecting results in a much quicker way” “There is a widespread understanding that setting rivalries aside to leverage the top technologies and innovations is crucial to both individual and sector-wide success” “The sector’s growth depends on merging different fields with cutting-edge technologies, fantastical ideas with logical applications. From Hollywood to navigation, communications devices to streaming services, medical discoveries to robotics, agriculture to energy, all these industries affect space and are affected by space-much like bees pollinating flowers.” “Jeff Garzik noted that the space industry is now in a similar position as the internet was when it evolved beyond the mainframe computer.”

  10. 4 out of 5

    Tim Chemacki

    Informative, inspiring, and eye-opening (Note: I received an Advanced Reader Copy (ARC) for an objective review.) This review was based on an advanced reading / pre-release copy. I received and read the book after hearing the author's interview on The Space Show. In the past, there has been a certain "giggle factor" related to space-related business ideas. As you read the book, you will discover that there are a number of legitimate space businesses right now - not just the well-known companies li Informative, inspiring, and eye-opening (Note: I received an Advanced Reader Copy (ARC) for an objective review.) This review was based on an advanced reading / pre-release copy. I received and read the book after hearing the author's interview on The Space Show. In the past, there has been a certain "giggle factor" related to space-related business ideas. As you read the book, you will discover that there are a number of legitimate space businesses right now - not just the well-known companies like SpaceX, but others that are not necessarily in the headlines. Space Is Open For Business covers many aspects of commercial enterprise and space-related activities, including both present day and projected future. The author has has synthesized a fairly comprehensive overview based on a significant amount of research, including viewpoints from many industry experts. Additionally, the book contains a bunch of "bonus" content and resources. Space Is Open For Business is not just for "space nerds" like me. It's not speculative fantasy about a distant future requiring vast technological leaps - it addresses businesses and ideas that are operating here and now, as well as those that are expected in the future. It also addresses concepts like regulation, international issues, and space's impact on culture - i.e., the broader context in which space industry operates. This book is a must-read for a number of different audiences. For example: * Investors and Entrepreneurs: Learn about current and future opportunities for businesses and investing. Not all of the opportunities are obvious. While there are certainly fairly speculative ventures, there are also many that are more immediate-term. In addition to what the author states in his book, the discussion can inspire the imaginative reader to create further opportunities. * Policy Makers and Legislators: Space-related businesses are growing in scale and number. Our society is growing ever more dependent on the space industry in more ways every day. This industry is expanding and will encounter areas of legal ambiguity and outdated policy. As a result, there will continue to be a need to evaluate and adapt related policies and legal frameworks. Laws and policies must keep up with an accelerating industry. * Space Enthusiasts: This is an inspiring book for space enthusiasts (including myself). While I have been aware of much of the information in the book, there was definitely new information and subtle details of which I had been unaware. Additionally, having all of the information in one place, organized in a logical way, and packed with opinions and mini-bios of so many space experts is inspiring. Space-related businesses and technologies directly impact your life in more ways than you probably know. Even if you're not a "space enthusiast", this book provides information that will help you understand and appreciate how space affects you and your lifestyle. I found this book to be an informative, interesting, and inspiring read.

  11. 4 out of 5

    Marc Linster

    I wrote this review based on an advance reading copy that the author-publisher sent me. A very interesting and motivating overview of the 'new space industry and business'. The book takes us all the way from the initial endeavors into space to the newest ventures looking at cube sats, at companies brokering available space on rockets, and to experimental habitat modules for interstellar travel. The author draws very interesting parallels with standard industry infrastructures, reminding us that a I wrote this review based on an advance reading copy that the author-publisher sent me. A very interesting and motivating overview of the 'new space industry and business'. The book takes us all the way from the initial endeavors into space to the newest ventures looking at cube sats, at companies brokering available space on rockets, and to experimental habitat modules for interstellar travel. The author draws very interesting parallels with standard industry infrastructures, reminding us that airplane travel is so cheap because we have highly reusable infrastructures (wide body jets) that deliver thousands of payloads over a lifetime of the plane - and that we are seeing similar developments happening in space - he draws a parallel with Moore's Law, describing how a satellite that was the size of a school bus 20 years ago is now the size of a toaster, and will soon be the size of a Rubik's cube. The book is not just about tech - actually it is more about business than about technology. Before reading this book, I thought 'space' was all about rockets, and maybe satellites. Now I can see that the possibilities are almost endless, ranging all the way from data, to tourism, mining, energy, and exploration. The book also elaborates on the necessary governmental and regulatory frameworks to enable and encourage this next industry - especially early in the cycle when creation of infrastructure is key. Infrastructure development is expensive (think about the Interstate Highway System), but the paybacks are huge. On a personal note (I am a Luxembourg citizen) I really enjoyed the multiple references to the significant investments and the visionary leadership provided by the Luxembourg government and the Luxembourg Space Agency. These examples, just like the leadership provided by the Isle of Man, clearly prove that government is key to enabling enabling successful ventures like Man Sat, SES, Spire. An enjoyable and inspiring read, especially for geeks and sci-fi fans with an interest in cutting edge business ideas.

  12. 5 out of 5

    Anthony Cook

    I received an Advanced Reader Copy (ARC) for an objective review. The whole topic of space has changed so much in recent years that is can be hard for a newcomer or someone who hasn't followed it closely to know what to focus on in order to know what is going on today. I am happy to report that "Space is Open for Business" by Robert C. Jacobson is a book is the perfect remedy for this, and it is an eye-opening picture of the current state of "new space", our era of new technology and business opp I received an Advanced Reader Copy (ARC) for an objective review. The whole topic of space has changed so much in recent years that is can be hard for a newcomer or someone who hasn't followed it closely to know what to focus on in order to know what is going on today. I am happy to report that "Space is Open for Business" by Robert C. Jacobson is a book is the perfect remedy for this, and it is an eye-opening picture of the current state of "new space", our era of new technology and business opportunities that at last may open frontier to space to everyone. The book reviews the movers-and-shakers behind new space, including Elon Musk and Jeff Bezos, and spotlights the vast interconnected web of technologies, inventors, and investors that are behind the new "gold rush" of the skies. It is current enough to even include the impact of the COVID-19 epidemic on some of these efforts. The work also illustrates the value of science fiction and popular culture in spurring the dreams that lead to technological development. It is an amazingly original, engaging, and through examination of the topic, clearly written in a way that illustrates the wonders and promises of the current achievements and investments in space, and it lets the leaders of the field paint the tapestry of the field in their own words. The book contains a wealth of reference information that will enable the reader to follow up on any of the topics covered. "Space is Open for Business" is aimed at a wide potential readership, that includes those who want to improve their knowledge of the post Space Shuttle era, those who are curious on the impact of space on society in general, to students (high school and up) who are here presented with a large palette of ideas that could lead to career opportunities in space. I was enormously pleased by "Space is Open for Business", and heartily recommend it to anyone even remotely interested in the topic of our present and future in space, or just a reason to stay optimistic about the future!

  13. 4 out of 5

    Zack Cunningham

    I received an Advanced Reader Copy (ARC) for an objective review. Space is Open For Business is a great read that covers the past, present, and future possibilities of the space industry. It is clear that Jacobson is an industry insider and has many connections and experiences that have given him a wide body of knowledge and ideas that he has shared with this book. The current applications of the industry are well documented with specifics regarding individual companies that are currently operatin I received an Advanced Reader Copy (ARC) for an objective review. Space is Open For Business is a great read that covers the past, present, and future possibilities of the space industry. It is clear that Jacobson is an industry insider and has many connections and experiences that have given him a wide body of knowledge and ideas that he has shared with this book. The current applications of the industry are well documented with specifics regarding individual companies that are currently operating. With a baseline of where the industry stands today the book proceeds to launch in to a well thought out and logical progression of where things are likely to be headed in the future. I was particularly impressed with not just the raw information, but above that with how the reader can be an advocate for why space matters and how we can collectively push space exploration and industry forward. The inspiration of the younger generation is extremely important to a bright future for the space industry and this book keenly draws many conclusions on what has inspired children in the past and how proven methods can be combined with new ideas to continue that inspiration into the future. If you are someone who may be interested in getting involved in the space industry now or in the future this is a must read. Whether you are looking to for hands on, through investment, or are just a space fan looking to gain more knowledge from an insider this book is worth your time. I’m glad to have gotten a chance to read an early copy and have designated this book to my read again shelf in my personal library. I look forward to reading it again in the future. -This review was based on an advanced reading / pre-release copy.

  14. 4 out of 5

    Linda Sadiq

    I received an advanced reader copy of this book via the author, Robert C. Jacobson and I’m reviewing it voluntarily. The author provides a comprehensive study of the New Space industry. Full of detail, yet written in an engaging way, it is interspersed with anecdotes, quotes and pen portraits that show the human side of entrepreneurs and other commentators, making it an entertaining and informative read for both amateur space enthusiasts and industry professionals. As one of the former, I was pl I received an advanced reader copy of this book via the author, Robert C. Jacobson and I’m reviewing it voluntarily. The author provides a comprehensive study of the New Space industry. Full of detail, yet written in an engaging way, it is interspersed with anecdotes, quotes and pen portraits that show the human side of entrepreneurs and other commentators, making it an entertaining and informative read for both amateur space enthusiasts and industry professionals. As one of the former, I was pleasantly surprised that it was so understandable and easy to read. Though it’s main focus is on the US, the book also includes useful information on the global context. One of my main takeaways is that private space is not just for billionaires , it opened my eyes to the amount of companies out there doing great work, and to the great potential future of the industry. Working from the premise that the space sector has the ability to grow and provide prosperity, wealth and sustainability for Earth’s inhabitants, the content is obviously optimistic and upbeat about the future. I would have liked to have seen some words of caution and management of expectations – as we all know, space is hard! However, I’d recommend Space is Open for Business for anyone with an interest in the commercialisation and utilisation of space, as it’s a great examination of this rapidly developing industry.

  15. 5 out of 5

    Lanette Phillips

    Jacobson shares a clear narrative for why there is renewed interest in this area and what are the emerging opportunities.  Imagine someone providing you with insights and a guide in the 1990’s about how the internet might evolve and more importantly where there could be opportunities for you.  He also provides enough inspirational stories to share that each and everyone of us could participate in this emerging and growing NewSpace movement and economy.  The author even includes failures and lesso Jacobson shares a clear narrative for why there is renewed interest in this area and what are the emerging opportunities.  Imagine someone providing you with insights and a guide in the 1990’s about how the internet might evolve and more importantly where there could be opportunities for you.  He also provides enough inspirational stories to share that each and everyone of us could participate in this emerging and growing NewSpace movement and economy.  The author even includes failures and lessons learned  - useful for any entrepreneur or aspiring one.  As a creative professional, I was pleasantly surprised that Robert included a section on culture influences and implications of space on humanity. There’s a place for us artists, makers and dreamers too in this revolution.  Robert points out how this movement is open to all of humanity because just above our heads in space could lie answers to many of our most pressing challenges.   Robert shares an optimistic view of what this emerging business area backed by strong research and an impressive group of leaders insights make this make this a must read for 2020 and beyond.   This book isn't just about transforming humanity but transforming the reader's perspective of a brighter future with more opportunity for all. I loved it!

  16. 5 out of 5

    Jason Kanigan

    I received an Advanced Reader Copy (ARC) for an objective review. This review was based on an advanced reading / pre-release copy. I operate a space industry business and know many people in the field. Robert's book is well researched, entertaining, and goes into other areas such as blockchain that I would not have considered. It is especially useful for understanding the history, the reason for enthusiasm now, and problems people in space want to solve. Robert includes many direct quotes from in I received an Advanced Reader Copy (ARC) for an objective review. This review was based on an advanced reading / pre-release copy. I operate a space industry business and know many people in the field. Robert's book is well researched, entertaining, and goes into other areas such as blockchain that I would not have considered. It is especially useful for understanding the history, the reason for enthusiasm now, and problems people in space want to solve. Robert includes many direct quotes from industry figures. Commercial space, as opposed to government-driven (DoD, NASA, DIU) space, is in its infancy. Yet as Jacobson's book demonstrates, there is still a lot of activity going on. You will come away with a better conceptual understanding of the market forces, needs, desires, constraints, policies and more of the space industry and the people in it. If you are considering founding a space startup, or are interested in knowing "how we got here", this book will be helpful to you. At times the book feels a bit like a funhouse ride, going here and there into strange corners in the hope of showing you something interesting. I believe while there is a chapter structure that it could benefit from being pulled together a little tighter. But this work was needed, and there is nothing else like it. (4.5/5)

  17. 4 out of 5

    Jeff Greason

    No single book could capture all the facets of the emerging commercial space industry and present all of its facets in a completely objective way. There are too many viewpoints, and important parts of the story will only emerge in the light of history, which isn't written yet. But Jacobson has done an outstanding job at introducing the commercial space industry and come very close to that ideal. If someone is not familiar with the revolutions in space transportation and the commercial use of space No single book could capture all the facets of the emerging commercial space industry and present all of its facets in a completely objective way. There are too many viewpoints, and important parts of the story will only emerge in the light of history, which isn't written yet. But Jacobson has done an outstanding job at introducing the commercial space industry and come very close to that ideal. If someone is not familiar with the revolutions in space transportation and the commercial use of space which have been taking place over the last 25 years, and is wondering what it might mean for their business, this is an excellent introduction. If someone is thinking about getting involved in the industry, either as a career choice or as a prospective investor, this is a book I would (and will) recommend. And as I do frequently get calls from people asking just those kinds of questions, I'm grateful that Jacobson has done an outstanding job setting down the framework of the commercial space industry at present. Things continue to move fast, the industry might look quite different in another five years; but even then, I think the perspective of how it got here will be good background of lasting value.

  18. 4 out of 5

    Michael Simpson

    I have just finished reading a pre-publication copy of this book in pdf format sent to me by the author for a critical review. It was an enjoyable and thought provoking account of the real opportunities and challenges confronting people who earnestly want to build successful businesses using space technologies. Avoiding the us versus them rhetoric that sometimes seeks to pit government space activity against private "alternatives," Jacobson's book details numerous synergies past, present, and fu I have just finished reading a pre-publication copy of this book in pdf format sent to me by the author for a critical review. It was an enjoyable and thought provoking account of the real opportunities and challenges confronting people who earnestly want to build successful businesses using space technologies. Avoiding the us versus them rhetoric that sometimes seeks to pit government space activity against private "alternatives," Jacobson's book details numerous synergies past, present, and future that link public and private sectors. He also addresses the many opportunities that can be be pursued more effectively as private investment rises to supplement and eventually dwarf that of public treasuries. Early in the book, Jacobson notes the strong effort mounted by John Adams, the second US President, to secure government funds for astronomical observatories. Not noted, but supportive of his later arguments is that many of the greatest observatories in the USA and elsewhere were built by private funds. Ultimately, Jacobson's book provides a realistic but encouraging case for building successful businesses using space to create value for people on Earth and eventually beyond.

  19. 5 out of 5

    Mike

    Space is the future. This book nails it. We will look back in a decade and see how much unrealized potential exists beyond our own planet's atmosphere. This book cracks the egg with prescient thoughts and evokes us to think about common sense ways the power of space can be harnessed to improve our everyday lives. In this way, the author seeks to bridge the gap between science and the everyday person. An easy read. It reads partially like an informative text that you can choose a chapter that pea Space is the future. This book nails it. We will look back in a decade and see how much unrealized potential exists beyond our own planet's atmosphere. This book cracks the egg with prescient thoughts and evokes us to think about common sense ways the power of space can be harnessed to improve our everyday lives. In this way, the author seeks to bridge the gap between science and the everyday person. An easy read. It reads partially like an informative text that you can choose a chapter that peaks your interest, but also builds momentum nicely as a complete read. The author has obviously invested a tremendous amount of time and effort here. Chock full of interviews and informative articles to keep both casual readers entertained and information junkies (like myself) satiated. This book would be a great gift! Smart, catchy and endearing. Yet informative and enlightening. Whether paperback or online, I would recommend this as a required addition to the library of any entrepreneur, knowledge seeker, non fiction junky, fan of science and gadgets, or if you are simply curious about the future of our human species and perhaps where we are headed.

  20. 4 out of 5

    Edward C.

    Robert Jacobson has mixed realism with enthusiasm, the distant (or seemingly distant) with the present and the accessible, the place with the consciousness, the poetic thoughts of the nighttime sheepherder and the wonder of the would-be astronaut kid with the actuality of everyday life today. What was distant and intriguing but only government-sponsored is now close, easily intimate, and commercially possible. The transition has occurred in my lifetime or the lifetime of anyone 50 or older. Space Robert Jacobson has mixed realism with enthusiasm, the distant (or seemingly distant) with the present and the accessible, the place with the consciousness, the poetic thoughts of the nighttime sheepherder and the wonder of the would-be astronaut kid with the actuality of everyday life today. What was distant and intriguing but only government-sponsored is now close, easily intimate, and commercially possible. The transition has occurred in my lifetime or the lifetime of anyone 50 or older. Space used to be the place that was 60 miles up, or further. It is really a place in your mind. It is available to all of us whether we are there. Or not. It is combinatorial. And it is a Jungian universal consciousness “of things”. Space is a metaphor. Lewis and Clark went where others had not. Map makers followed. And then the Oklahoma Land Rush came. Land it is not. But the map makers are with us. And the rush is on. Sermonic in insight. Visionary in encouragement. Specific in leadership. Read and revel.

  21. 4 out of 5

    David

    Highest possible recommendation. I've had the privilege of knowing the author, Robert Jacobson, for over twenty-five years. His passion for and understanding of the subject of space and the opportunities it presents (economic, cultural, environmental, and otherwise) is unparalleled. I'm thrilled that he's finally decided to share his knowledge, research, insights, and predictions with the rest of the world. This book is an invaluable guide to the next century. Continued economic growth is key to h Highest possible recommendation. I've had the privilege of knowing the author, Robert Jacobson, for over twenty-five years. His passion for and understanding of the subject of space and the opportunities it presents (economic, cultural, environmental, and otherwise) is unparalleled. I'm thrilled that he's finally decided to share his knowledge, research, insights, and predictions with the rest of the world. This book is an invaluable guide to the next century. Continued economic growth is key to human flourishing. Everyone on earth deserves the opportunity to make the most of their lives, to contribute to the betterment of humanity, and to pursue their passions. Accessing the resources and opportunities that lie beyond our atmosphere is essential if we are to achieve these goals. "Space is Open for Business" will help make this happen. Read it, engage with it, and be inspired to look beyond the horizon.

  22. 4 out of 5

    Madhu Thangavelu

    Commerce is the lifeblood of civilization; past, present and future. Commerce helps knit people and professionals from all walks of life like no other peaceful endeavor our species engages in. Why we do something is at least as important as what or how we go about it. This book seemed to shine the light in a holographic manner on why we engage in space activity. And the author and his group of friends hits the nail on the head in many ways, from different angles. We do space because we have explora Commerce is the lifeblood of civilization; past, present and future. Commerce helps knit people and professionals from all walks of life like no other peaceful endeavor our species engages in. Why we do something is at least as important as what or how we go about it. This book seemed to shine the light in a holographic manner on why we engage in space activity. And the author and his group of friends hits the nail on the head in many ways, from different angles. We do space because we have exploration wired into our DNA. We do space because we care about all humanity. And we do space because we care about our planet and our biosphere. Kudos to the author for painting with a broad brush, and yet paying attention to detail on how we might engage the whole world to nurture peaceful and progressive space activities at the high frontier. Some provocative ideas here that provide ample food for thought for those entering the field of space commerce.

  23. 4 out of 5

    Robert Dipert

    I had the opportunity to read this book early because I received and advanced reader copy (ARC). The book does a great job of explaining many details of the present and future of the space industry in realistic terms, which are based on people and business finding and creating opportunities to make access to space desirable and financially viable. The author, Robert Jacobson, introduces the reader to individuals, and their activities, who have been actively making significant impacts on the devel I had the opportunity to read this book early because I received and advanced reader copy (ARC). The book does a great job of explaining many details of the present and future of the space industry in realistic terms, which are based on people and business finding and creating opportunities to make access to space desirable and financially viable. The author, Robert Jacobson, introduces the reader to individuals, and their activities, who have been actively making significant impacts on the development of the commercialization of space. Although some may think that governments will lead the way to human habitation of space, the last 50 years have shown us that this is not realistic and that it is time for corporations and individuals to continue the pursuit of that goal. I really enjoyed the personal writing style. The book has short consumable chapters that make it easy to read in small chunks throughout the day or during travel.

  24. 5 out of 5

    MaryLiz Bender

    I am so grateful to have received an advance copy of this book. I've been working in the space industry for years and I still learned so much from this amazingly-informative book about the new space era: How it came to be, where it's headed, how it's elevating human perspective and potential, and how you can play a major role in shaping its trajectory, regardless of trade. What I love most is the way Robert properly humanizes the movement. All throughout the book, he specifically calls out the h I am so grateful to have received an advance copy of this book. I've been working in the space industry for years and I still learned so much from this amazingly-informative book about the new space era: How it came to be, where it's headed, how it's elevating human perspective and potential, and how you can play a major role in shaping its trajectory, regardless of trade. What I love most is the way Robert properly humanizes the movement. All throughout the book, he specifically calls out the humans who are working at the forefront of space exploration. Opening the cover feels like entering into a community of people who are working for a bright future as we venture to the stars, and using the perspective and lessons from the pursuit to improve life on Earth today. If you've ever wondered about space exploration, fantasized about joining the pursuit, or are a seasoned veteran: This book will help you dive in deep and connect to the movement.

  25. 5 out of 5

    Graham Lau

    I thoroughly enjoyed this book. Beginning with a little hook while considering the Overview Effect and how we can view ourselves in space and advancing into the business of space, this book definitely revealed a lot to me about where space exploration is heading. I came away thinking a lot more about how investment in space is only just beginning and the coming years and decades have a lot of promise for our future (it also sparked a few ideas about where I might want to invest my own time and m I thoroughly enjoyed this book. Beginning with a little hook while considering the Overview Effect and how we can view ourselves in space and advancing into the business of space, this book definitely revealed a lot to me about where space exploration is heading. I came away thinking a lot more about how investment in space is only just beginning and the coming years and decades have a lot of promise for our future (it also sparked a few ideas about where I might want to invest my own time and money in making our future in space happen!). The only issue I'd had with the book was the ebook formatting, which could use a little improvement in a future edition. There are lots of great little nuggets of thought on the advancement of the business of space within the book, but one of my favorites is, "When space advances, other industries benefit. When other industries advance, space benefits as well—and innovations and growth multiply."

  26. 4 out of 5

    Chris Armstrong

    A great resource on the history and future possibilities of space exploration… Space is Open for Business has an impressive list of advisors and contributors who, along with Jacobson himself, bring to life the inspirational and practical power of space exploration, not only for the sci-tech breakthroughs it provides but for the power of off-world resources to positively affect our current struggles with certain earthly resource-scarcity issues and the future reduction of the environmental impact A great resource on the history and future possibilities of space exploration… Space is Open for Business has an impressive list of advisors and contributors who, along with Jacobson himself, bring to life the inspirational and practical power of space exploration, not only for the sci-tech breakthroughs it provides but for the power of off-world resources to positively affect our current struggles with certain earthly resource-scarcity issues and the future reduction of the environmental impact of relying on one planetary source for all our resource needs. Humans becoming truly extra-terrestrial explorers will be one of our greatest upgrades in the direction of, what Neuroscientist David Eagleman calls, “possibilianism,” which “emphasizes the exploration of new, unconsidered possibilities.” And to that end, Space is Open for Business is a compendium of possibilities, along with solid plans for transforming possibilities into realities.

  27. 5 out of 5

    Shawn

    I received an advanced reader copy for my review/input. From my initial review I have the following thoughts. First, the book is well laid out, and provides a solid consolidation of the current (and to a degree) projected state of play within the industry. While there appears to be a tendency to gloss over the costs of failure on the human and business side, it can be forgiven as this is general tendency of the culture among many in the industry. This said, I greatly appreciate the discussion of I received an advanced reader copy for my review/input. From my initial review I have the following thoughts. First, the book is well laid out, and provides a solid consolidation of the current (and to a degree) projected state of play within the industry. While there appears to be a tendency to gloss over the costs of failure on the human and business side, it can be forgiven as this is general tendency of the culture among many in the industry. This said, I greatly appreciate the discussion of the business realities, as most authors pay only lip-service to the rate of failures experienced among aerospace startups. Second, this book provides a veritable who's who of the alt-space/new-space movement. Commentary from individuals such as Dr. David Livingston, Dennis Wingo, etc. helps to build context in the discussion and is, I think, a unique approach to telling the intended story.

  28. 4 out of 5

    Robert Yokoyama

    I received this book from the author in exchange for a honest review. I just hope I get to experience some of the things that Robert Jacobson talks about in this book. I discovered that it is possible to live on the moon because it contains water in the craters. I would be something special to see how the hydrogen and oxygen can used as a fuel source. It would be neat to experience the change in gravity on the moon and to actually walk on it. I would like to take part in space tourism and see wh I received this book from the author in exchange for a honest review. I just hope I get to experience some of the things that Robert Jacobson talks about in this book. I discovered that it is possible to live on the moon because it contains water in the craters. I would be something special to see how the hydrogen and oxygen can used as a fuel source. It would be neat to experience the change in gravity on the moon and to actually walk on it. I would like to take part in space tourism and see what other places I could visit and live. I want to see how robots will be used in the development of the internet on other planets. It is not possible to live on Mars because of the radiation, but I am excited to learn what other discoveries can be made there. I appreciate the information Jacobson provides about the different vehicles that can used to explore other planets in space like rovers and rockets. It would be a dream to be able to go aboard one. Jacobson also discusses that there is a serious lack of federal funding for anything related to space. There is a new branch of the Air Force called the space force. I hope the space force will encourage exploration There is even an encyclopedia that can be read in space. I would be interested to see it and read it.

  29. 5 out of 5

    Stan Shull

    I received an advanced reader copy of this book via the author, Robert C. Jacobson, and I’m reviewing it voluntarily. "Space is Open for Business" is an excellent overview of the dynamic and exciting space industry. It provides historical context on why and how the entrepreneurial space age came to be. The author goes into depth on the current market, important trends, emerging opportunities, business models, and policy issues. The book is peppered with informative quotes from various industry le I received an advanced reader copy of this book via the author, Robert C. Jacobson, and I’m reviewing it voluntarily. "Space is Open for Business" is an excellent overview of the dynamic and exciting space industry. It provides historical context on why and how the entrepreneurial space age came to be. The author goes into depth on the current market, important trends, emerging opportunities, business models, and policy issues. The book is peppered with informative quotes from various industry leaders and visionaries and includes brief bios of each, a feature I really liked. For anyone who wants to get up to speed quickly on newspace, reading this book should be a top priority. For folks who already have a solid background in the space sector, it will fill in the gaps and connect the dots to provide a fuller understanding.

  30. 5 out of 5

    Gagik Yeghiazarian

    The book gives a new perspective and vision, and not only for Space... I think of and look to discover the Space as a potential place for new 'economies' that do not fit many 'boarders' we have managed to build so far: glad with this find. It is certainly about the future, however the future that is evolving and shaping right now. For me it is yet another great example of how to think outside of the box, and the "box" is the planet Earth. As an international investor, entrepreneur and artist, I The book gives a new perspective and vision, and not only for Space... I think of and look to discover the Space as a potential place for new 'economies' that do not fit many 'boarders' we have managed to build so far: glad with this find. It is certainly about the future, however the future that is evolving and shaping right now. For me it is yet another great example of how to think outside of the box, and the "box" is the planet Earth. As an international investor, entrepreneur and artist, I welcome the author's invitation to consider other important pillars when thinking about doing business (perhaps any business, and not only the business of Space), such as art and, most importantly, culture. Enjoy your reading, as I did mine.

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