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HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

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Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to: Understand the tra Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to: Understand the transformative potential of design thinking Proceed from idea to product at lightning speed Iterate with rapid customer feedback Fail small and win big Create new products people love Lead design thinking teams more effectively Open new paths to innovation at your company HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


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Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to: Understand the tra Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to: Understand the transformative potential of design thinking Proceed from idea to product at lightning speed Iterate with rapid customer feedback Fail small and win big Create new products people love Lead design thinking teams more effectively Open new paths to innovation at your company HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

30 review for HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

  1. 5 out of 5

    Sophia Exintaris

    An excellent collection of articles on how Design, as an approach to problem-solving by exploring the problem collaboratively alongside the people who face it (and not their bosses’ bosses boss), can yield more and better solutions. Examples abound from healthcare to automotive, airlines to city planning. If you want to understand what kinds of problems design may help solve for businesses, or as an executive, why you might need a Chief Design Officer and a team of strategic designers, this is a An excellent collection of articles on how Design, as an approach to problem-solving by exploring the problem collaboratively alongside the people who face it (and not their bosses’ bosses boss), can yield more and better solutions. Examples abound from healthcare to automotive, airlines to city planning. If you want to understand what kinds of problems design may help solve for businesses, or as an executive, why you might need a Chief Design Officer and a team of strategic designers, this is a good book to start with.

  2. 4 out of 5

    Pranjali

    4.5/5 A few personal notes for me: I loved all the examples - Keep the Change by bank of America, Aravant eye care and the Nurse shift system The fact that design thinking is not limited to products. Because even as products, their effects create a ripple in the rest of the business ecosystem. Design thinking can be extrapolated to typical consulting/strategy designing- iterative interaction and solution presenting must be done treating your client as end user. Job to done theory was very interest 4.5/5 A few personal notes for me: I loved all the examples - Keep the Change by bank of America, Aravant eye care and the Nurse shift system The fact that design thinking is not limited to products. Because even as products, their effects create a ripple in the rest of the business ecosystem. Design thinking can be extrapolated to typical consulting/strategy designing- iterative interaction and solution presenting must be done treating your client as end user. Job to done theory was very interesting - the condo buyers and reese's minis examples were great. Absolutely adored the section on emerging markets. Failures and culture of detecting failures in an organisation as well as requirements to start a design team was a nice note for managers / leaders. Overall thought this was a nice collection :)

  3. 5 out of 5

    Pia Vilmi

    Parhaat poiminnat, todellakin. Jos haluaa ymmärtää, mistä muotoiluajattelussa on kyse ja mitä hyötyä siitä on liiketoiminnalle, tässä tiivis ja tehokas paketti. Osa artikkeleista oli jo ennalta tuttuja, mutta pari uuttakin löytyi. Paras businesskirja tarjoaa heti hyödynnettäviä oivalluksia. Kuten tämä!

  4. 5 out of 5

    Sree Nilakanta

    Good thought provoking pieces. Brings clarity to thinking. Create hypotheses to test. Encourages you to think and explore further. Enjoyable book in many ways.

  5. 5 out of 5

    Meg

    Quick read and great content. HBR never disappoints.

  6. 4 out of 5

    Alok Pepakayala

    The actual articles are sound, very recent and relevant to corporate ecosystem of the present. The HBR's style is reflected clearly in every way, but the stories itself are not very impressive or sticky as you would hope 'must read reads on design thinking' to be (more remarkable). But, for what it is, it's more genuine and grounded and that alone makes it a four star worthy book along with very clearly articulated principles that were outlined in each case. As a reader, you need to put in a bit The actual articles are sound, very recent and relevant to corporate ecosystem of the present. The HBR's style is reflected clearly in every way, but the stories itself are not very impressive or sticky as you would hope 'must read reads on design thinking' to be (more remarkable). But, for what it is, it's more genuine and grounded and that alone makes it a four star worthy book along with very clearly articulated principles that were outlined in each case. As a reader, you need to put in a bit of effort to understand these principles and use them in your own way, I probably recommend reading again and spending time contemplating what you read in your own context to really take advantage of this book though.

  7. 4 out of 5

    William Essigs

  8. 5 out of 5

    Mariana Machado

  9. 5 out of 5

    Deepak Nadig

  10. 4 out of 5

    Shabbir

  11. 4 out of 5

    Breno

  12. 5 out of 5

    Stephen Koh

  13. 5 out of 5

    Pravendra Singh

  14. 4 out of 5

    Eric

  15. 5 out of 5

    Bonnie Ward

  16. 4 out of 5

    Gaurav Shetty

  17. 5 out of 5

    Jennie Hughes

  18. 5 out of 5

    Tammie

  19. 5 out of 5

    Ankush

  20. 4 out of 5

    Connie R

  21. 4 out of 5

    Jonathan Barbato

  22. 5 out of 5

    Kurt Bostelaar

  23. 4 out of 5

    Sonam Tewari

  24. 4 out of 5

    Wilson

  25. 5 out of 5

    Ryan DeLuca

  26. 5 out of 5

    Tiffany Tang

  27. 5 out of 5

    Steven Miller

  28. 5 out of 5

    Olivia

  29. 5 out of 5

    Maria G

  30. 5 out of 5

    jennet wheatstonelllsl

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