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See You on the Internet: Building Your Small Business with Digital Marketing

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The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively tak The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, e-commerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.


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The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively tak The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, e-commerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.

30 review for See You on the Internet: Building Your Small Business with Digital Marketing

  1. 5 out of 5

    Greg Storey

    I started working on the Internet back in 1994. So much has changed since then, and being successful online is way more sophisticated today. There are excellent and solid techniques—fundamental skills—that everyone needs to know and adopt. Avery Swartz’s book feels like a refreshed collection of those core moves that we all need to succeed with our online endeavors. I appreciate that Avery’s book doesn’t just focus on the technology requirements but also the techniques that help form business re I started working on the Internet back in 1994. So much has changed since then, and being successful online is way more sophisticated today. There are excellent and solid techniques—fundamental skills—that everyone needs to know and adopt. Avery Swartz’s book feels like a refreshed collection of those core moves that we all need to succeed with our online endeavors. I appreciate that Avery’s book doesn’t just focus on the technology requirements but also the techniques that help form business relationships that are just as vital to developing an audience. No matter if you’re a business venture of one to one thousand, having this playbook on your shelf will help you stay grounded in the fundamentals.

  2. 4 out of 5

    Jodi

    Fantastic, Practical Resource I received a copy of this book in exchange for an honest review. What a great resource for business owners as they identify what makes the most sense for them and their business with regard to digital marketing. The author breaks down all of the essentials for business owners, whether new or established, regarding websites, content, SEO, security, and more. She provides actionable steps for readers to take and uses relatable examples throughout the text. Highly recom Fantastic, Practical Resource I received a copy of this book in exchange for an honest review. What a great resource for business owners as they identify what makes the most sense for them and their business with regard to digital marketing. The author breaks down all of the essentials for business owners, whether new or established, regarding websites, content, SEO, security, and more. She provides actionable steps for readers to take and uses relatable examples throughout the text. Highly recommend!

  3. 4 out of 5

    Ali Angco

    If you're looking to transform your business digitally, this is the book to guide you. I'm a UX designer who lives and breathes tech but Avery continued to drop knowledge on me. It's definitely changed the way I view digital products and now I have a more holistic understanding of how to approach them. I can now better understand what other stakeholders are aiming for. With my new knowledge, I hope I can be a better team member. If you're looking to transform your business digitally, this is the book to guide you. I'm a UX designer who lives and breathes tech but Avery continued to drop knowledge on me. It's definitely changed the way I view digital products and now I have a more holistic understanding of how to approach them. I can now better understand what other stakeholders are aiming for. With my new knowledge, I hope I can be a better team member.

  4. 5 out of 5

    Fiona Mascarenhas

    A must-have for every small business owner! This book provides an in-depth look at all the marketing efforts you, as a small business owner, need to focus on but it gives you the tools and resources to manage your marketing without leaving you feeling overwhelmed.

  5. 4 out of 5

    QUINNS

    Your digital marketing efforts should always be based on your business needs and goals. First, decide on what you are working towards and then choose platforms and metrics that suits the business. Whether you opt for a website, or ads, your content should be valuable to your audience, and should also encourage them to engage with the business. In addition, you could significantly widen your audience in finding appropriate partnerships and communities in the industry. You could always start by in Your digital marketing efforts should always be based on your business needs and goals. First, decide on what you are working towards and then choose platforms and metrics that suits the business. Whether you opt for a website, or ads, your content should be valuable to your audience, and should also encourage them to engage with the business. In addition, you could significantly widen your audience in finding appropriate partnerships and communities in the industry. You could always start by introducing yourself and offer to contribute while making sure that you are not in direct competition. Then, give others opportunities on your own platforms.

  6. 4 out of 5

    Nat Miletic

    Great book for small to medium business owners who want to understand how to utilize the power of the internet in order to promote their business and products. Covers a lot of the basics and explains things in simple terms using examples and experience that the author has gained over the years. Being a small business owner myself (I own a small web design consultancy in Calgary called cliowebsites.com), and I think that a lot of the clients I work with would benefit from the knowledge and expert Great book for small to medium business owners who want to understand how to utilize the power of the internet in order to promote their business and products. Covers a lot of the basics and explains things in simple terms using examples and experience that the author has gained over the years. Being a small business owner myself (I own a small web design consultancy in Calgary called cliowebsites.com), and I think that a lot of the clients I work with would benefit from the knowledge and expertise in this book.

  7. 5 out of 5

    Amy Rhoda Brown

    This is a little book packed with solid, practical advice on how to create and maintain a marketing presence online. There are chapters on websites, social media, advertising, SEO, email lists, security, and other relevant topics. It's clearly written and pragmatic. I got this from the library but I'm going to buy a copy for my shelf, because Swartz's advice is evergreen and will scale with my business. This is a little book packed with solid, practical advice on how to create and maintain a marketing presence online. There are chapters on websites, social media, advertising, SEO, email lists, security, and other relevant topics. It's clearly written and pragmatic. I got this from the library but I'm going to buy a copy for my shelf, because Swartz's advice is evergreen and will scale with my business.

  8. 5 out of 5

    Melissaj

    I took one of Avery's Camp Tech classes so I expected this book to be good. It was better than I expected! The first person tone sounds exactly like her when she is teaching a class which is great because she has a way of consistently telling the audience that we've got this. This book is a technical manual and user guide for anyone who is taking on a communication role and I highly recommend it. I took one of Avery's Camp Tech classes so I expected this book to be good. It was better than I expected! The first person tone sounds exactly like her when she is teaching a class which is great because she has a way of consistently telling the audience that we've got this. This book is a technical manual and user guide for anyone who is taking on a communication role and I highly recommend it.

  9. 5 out of 5

    Andréa Jones

    Every single business needs a strong digital marketing strategy and this book is the place to start! It has tons of foundational elements that are perfect for any new business looking to gain experience in marketing themselves in modern times. Avery is such a knowledgeable and generous resource for any type of business looking for a framework to guide them through digital marketing basics.

  10. 4 out of 5

    Shōkai Sinclair

    It mostly served as confirmation of strategies I've used for many years, but I can see how this book would be a good entry into digital marketing for someone. It mostly served as confirmation of strategies I've used for many years, but I can see how this book would be a good entry into digital marketing for someone.

  11. 5 out of 5

    Joel Macleod

    A quick and easy read with invaluable insights to marketing in the digital age. A must have for small business owners or those in the public relations and marketing professions.

  12. 4 out of 5

    Lisa Nikolits

    Full review to come in March on my review site, The Minerva Reader, and will be subsequently posted here.

  13. 4 out of 5

    Andrey

    Solid advice for absolute beginners with little to no digital experience. Too basic for anyone with a basic grasp of the online world. And useless for anyone looking for advanced or unique tips.

  14. 4 out of 5

    Laura Grace

    If you're a business owner you need to read this. The sooner the better! It was really useful. If you're a business owner you need to read this. The sooner the better! It was really useful.

  15. 4 out of 5

    nate s.m.

    This is the best digital marketing book I have ever read! The examples and links to resources Avery shares in the book have been to helpful for my small business.

  16. 4 out of 5

    Emmanuel Ayeni

    Great blink on blinkist distilled great ideas on how businesses can do more with Digital Marketing without breaking the bank

  17. 5 out of 5

    Karine Makhijani

  18. 4 out of 5

    Musa

  19. 4 out of 5

    Mateo Novaković

  20. 5 out of 5

    Alessandra Anne

  21. 5 out of 5

    Megan

  22. 4 out of 5

    Stefania

  23. 5 out of 5

    Brydolphin13

  24. 4 out of 5

    Marissa Geluz

  25. 4 out of 5

    Anna

  26. 4 out of 5

    Tanya

  27. 5 out of 5

    jennet wheatstonelllsl

  28. 4 out of 5

    Yash Wadhwani

  29. 5 out of 5

    Lisa Watson

  30. 5 out of 5

    Joshua Trommel

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