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Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

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Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business th Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.


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Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business th Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

30 review for Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

  1. 4 out of 5

    Christopher Lewis Kozoriz

    "We see business as the most powerful force in society. Therefore, business has a responsibility for the welfare of the society as a whole." (Ben Cohen and Jerry Greenfield, Ben & Jerry's Double-Dip Capitalism) At one point both of the authors were billionaires; therefore, I am adding this book to my books by billionaires shelf on Goodreads. Have you ever had Ben & Jerry's Ice Cream? (My favourite is Chunky Monkey) These are the founders of this company. They tell the story of starting their busi "We see business as the most powerful force in society. Therefore, business has a responsibility for the welfare of the society as a whole." (Ben Cohen and Jerry Greenfield, Ben & Jerry's Double-Dip Capitalism) At one point both of the authors were billionaires; therefore, I am adding this book to my books by billionaires shelf on Goodreads. Have you ever had Ben & Jerry's Ice Cream? (My favourite is Chunky Monkey) These are the founders of this company. They tell the story of starting their business in order to provide incomes for their families. With a few thousand dollars of their own, family, and a very small loan from the bank, they started an ice cream shop. They sent away for some cheap brochures that taught them how to make ice cream, invested in the equipment, leased a building that was previously used for a gas station, and the rest is history. They say that their main goals for starting their ice cream shop were: (1) To have fun; (2) To make a living; and (3) To give something back to the community. This book is part autobiographical and part of it is the authors' business philosophy on how a business can be values-led, rather than only a profit-based. They say, "When people are aware that there is a company that wants to support their community, they want to support that company. They want to buy their goods and services from that company. They want to be associated with that company." They define Values Based Business as "based on the idea that business has a responsibility to the people and society that makes its existence possible. It's all encompassing and therefore, more effective than philanthropy alone." Basically, Values Based Businesses use their influence to effect change in their communities, their nations, and around the world. A company must define their values. Some of the causes that the authors' mentioned they supported were: Instead of building up the military, to use this money to support poor children; using environmental materials in their products; HeadStart (a education program for children); sourcing products from places that will make a difference; making products where they could source materials from poor places, an example of this is an ice cream called Rainforest Crunch, where they sourced nuts from the Rainforest and support the local community and provide a better standard of life for them. I concur with them that companies should be values-based; however, we need to be careful not to embrace socialism, as we know that socialism doesn't work, as proven in history. I thought they leaned a little bit to the left in their values, but nonetheless, it is up to you as a company to define your own values, so it does not matter which way you lean. The main thing is communities, people and the nation are considered when companies are making decisions.

  2. 4 out of 5

    tamar

    I have no idea why this was so enjoyable.....I do not run a business, nor do I ever intend to, but I genuinely had a great time. I've always known Ben & Jerry's to be an ethically led and social justice-centered company but the lengths they go to ensure each aspect of their business is as sound and responsible as possible is truly amazing. Who would have thought I'd be so invested in the process of creating a rainforest friendly ice cream and sourcing chemical-free packaging. I have no idea why this was so enjoyable.....I do not run a business, nor do I ever intend to, but I genuinely had a great time. I've always known Ben & Jerry's to be an ethically led and social justice-centered company but the lengths they go to ensure each aspect of their business is as sound and responsible as possible is truly amazing. Who would have thought I'd be so invested in the process of creating a rainforest friendly ice cream and sourcing chemical-free packaging.

  3. 4 out of 5

    Printable Tire

    Gym audiobook listen. Great rap at the beginning, interstitial music. One of them sounds like a real stoner but I couldn't tell you which. Not sure how relevant their "values-based business" is now that they're owned by a conglomerate. Repeats itself over and over but is an impassioned listen. Made me hungry for ice cream. Gym audiobook listen. Great rap at the beginning, interstitial music. One of them sounds like a real stoner but I couldn't tell you which. Not sure how relevant their "values-based business" is now that they're owned by a conglomerate. Repeats itself over and over but is an impassioned listen. Made me hungry for ice cream.

  4. 4 out of 5

    Emily D

    There's been a lot of talk lately about measuring corporate social impact—and while I'm too young to be an expert on the topic, I do study it full time. So when two aging ice-cream gurus not only understood, but predicted, the glory, pitfalls, and potential of social enterprise, it surprised me big time. Ben and Jerry were 20 years ahead of Larry Fink and the Business Roundtable, and their insights match point for point with data reports BCG & HBR are publishing every year. If you care about val There's been a lot of talk lately about measuring corporate social impact—and while I'm too young to be an expert on the topic, I do study it full time. So when two aging ice-cream gurus not only understood, but predicted, the glory, pitfalls, and potential of social enterprise, it surprised me big time. Ben and Jerry were 20 years ahead of Larry Fink and the Business Roundtable, and their insights match point for point with data reports BCG & HBR are publishing every year. If you care about values-led business (or any of its pseudonyms), start with "Double Dip." It's written with warmth, humor, and an honesty about mistakes I rarely find in business literature. It's way less self-serving (ha) and stale than the litany of catchup corporate value literature being published these days. And it's about really good ice cream.

  5. 4 out of 5

    Mitch Reaume

    Must-read for any social entrepreneur. Most transparent and humble account out there of a business doing their best to leverage their company for the betterment of humanity. They take about every facet of Ben & Jerry’s and its efforts towards being a positive influence in detail. They cover the wins as well as the areas where they’ve barely begun the race. Behind it all you see the determination and heart of a company committed to getting better and having an impact.

  6. 5 out of 5

    Alexander Kelley

    I honestly had no idea Ben & Jerry's had such a stance on social/environment issues. Makes you feel even better about eating ice cream. I honestly had no idea Ben & Jerry's had such a stance on social/environment issues. Makes you feel even better about eating ice cream.

  7. 4 out of 5

    Dustin Overbeck

    This book felt a little dated. It was still an interesting read about bringing social values inside a company.

  8. 4 out of 5

    Rocio Almangui

    This is the first part of Ben&Jerry's history. In here, they explain how value-led businesses have a competitive advantage over only for profit companies. Very easy to read, nice ideas, applicable to our time. The sad part comes when googling for more information. At the end, UNILEVER, the monster forced the two ex-hippies to sell the company. Now, there are not political stands on the packages or a genuine care for employees. The expansion to other countries, such as Mexico was made as any othe This is the first part of Ben&Jerry's history. In here, they explain how value-led businesses have a competitive advantage over only for profit companies. Very easy to read, nice ideas, applicable to our time. The sad part comes when googling for more information. At the end, UNILEVER, the monster forced the two ex-hippies to sell the company. Now, there are not political stands on the packages or a genuine care for employees. The expansion to other countries, such as Mexico was made as any other business would've done. Just to take the money.

  9. 4 out of 5

    Petesea

    It is interesting to go back “in history” and read about one of the first socially aware companies and how it got to those values. Thankfully, a lot of these concepts have become “mainstream” as Ben & Jerry hoped. The read can be choppy with dialog from Ben & Jerry and some other socially aware entrepreneurs interspersed with the text.

  10. 4 out of 5

    Brian

    An interesting story - I love their ethos. Unfortunately it didn't really give me the insight I had hoped for with regard to setting up a successful business. It's more of a well-told milestone journey through their success. An interesting story - I love their ethos. Unfortunately it didn't really give me the insight I had hoped for with regard to setting up a successful business. It's more of a well-told milestone journey through their success.

  11. 4 out of 5

    Devon Goodwin

    I worked at a Ben& Jerry's scoop shop for 4 years. I even got to meet Jerry. This was interesting. I worked at a Ben& Jerry's scoop shop for 4 years. I even got to meet Jerry. This was interesting.

  12. 4 out of 5

    Kevin

    There wasn't much about making money in this book, it was just mostly Ben & Jerry's history and their liberal outlook on life and business. There wasn't much about making money in this book, it was just mostly Ben & Jerry's history and their liberal outlook on life and business.

  13. 4 out of 5

    Jason

    a little humor, in placid days

  14. 4 out of 5

    Xavier Ambroggio

  15. 4 out of 5

    Crystal Johnson

  16. 5 out of 5

    John Ragan

  17. 5 out of 5

    Andrew

  18. 4 out of 5

    Laura wallace

  19. 4 out of 5

    Heather

  20. 4 out of 5

    Dani Weyand

  21. 5 out of 5

    Diana

  22. 5 out of 5

    Susan

  23. 5 out of 5

    Zermatt Summit

  24. 4 out of 5

    Sarah

  25. 4 out of 5

    Montika Allenatkinson

  26. 4 out of 5

    The LOOMIS Agency Book Club

  27. 4 out of 5

    Aaron

  28. 5 out of 5

    Tom

  29. 4 out of 5

    Kari Kakkonen

  30. 5 out of 5

    Shawnna

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