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Now Try Something Weirder: How to keep having great ideas and survive in the creative business

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With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimat With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.


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With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimat With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.

30 review for Now Try Something Weirder: How to keep having great ideas and survive in the creative business

  1. 4 out of 5

    Nancy

    You know those people who are really smart & experienced, that always share good or memorable things to inform your life’s work as a graphic designer? This is those people, in book form. Michael Johnson of UK firm Johnson Banks has written excellent books explaining the real-world challenges of being a professional graphic designer in a sometimes non-professional world. "Problem Solved," "Branding: In Five and a Half Steps" and his third book, "Now to Try Something Weirder," promotes his studio You know those people who are really smart & experienced, that always share good or memorable things to inform your life’s work as a graphic designer? This is those people, in book form. Michael Johnson of UK firm Johnson Banks has written excellent books explaining the real-world challenges of being a professional graphic designer in a sometimes non-professional world. "Problem Solved," "Branding: In Five and a Half Steps" and his third book, "Now to Try Something Weirder," promotes his studio while giving worthwhile advice to students, junior designers and professionals who need better ways to amp up their creative juices. It's a fun, conversational read and a lighter contrast to his recent, weighty book on branding. This is about thoughtful approaches to creative thinking or ideation, and experienced advice for maintaining integrity in a design business—all without being verbose or theory-based. A lot of “try," "what if" or "look at it another way" kind of refinement techniques. It's inspiration, encouragement, edutainment + case studies all rolled into one—and worth re-reading time and again. This is in the same level as those eternally useful and motivating design books valued for the truths they share and the understanding instilled as grounded rationale for sound decision-making: "The Design Method" by Eric Karjaluoto, “Work for Money, Design for Love” by David Airey and “Design is Job” by Mike Monteiro.

  2. 4 out of 5

    Marysya Rudska

    Автор книжки Майкл Джонсон - крутий чувак, керівник брендингової компанії "Jonson Banks". У вступі автор каже, що якось він довго й нудно їхав в потязі після конференції і зробив цілу купу нотаток з яких склав цю книгу. Попередні книги в цього - товсті та серйозні підручники, а ця мала б бути веселою і легкою. Всередині вона складається з пронумерованих порад та ілюстрацій. Як на мене, то це і залишилось просто купою досить розрізнених нотаток за змістом. Хоча часом до мене закрадались гірші підо Автор книжки Майкл Джонсон - крутий чувак, керівник брендингової компанії "Jonson Banks". У вступі автор каже, що якось він довго й нудно їхав в потязі після конференції і зробив цілу купу нотаток з яких склав цю книгу. Попередні книги в цього - товсті та серйозні підручники, а ця мала б бути веселою і легкою. Всередині вона складається з пронумерованих порад та ілюстрацій. Як на мене, то це і залишилось просто купою досить розрізнених нотаток за змістом. Хоча часом до мене закрадались гірші підозри - що це завуальований каталог робіт "Jonson Banks". Це, без зумніву, крута агенція, яка зробила багато крутих проектів. І було б цікаво прочитати щось грунтовніше про їхні проекти. Та, на жаль, в книжці інформація переважно занадто загальна, типу: "З певними проектами щось просто йде не так". Часом зустрічаються вартісні поради, але більшість з них виглядає як просто текстове заповнення сторінки, щоб можна було показати один із проектів агенції. Так не чесно! А вже в кінці, у пораді 219 Майкл каже: немає нічого нуднішого за "Я зробив це. А потім оце. А потім - оце". Не можу не погодитись. П.С. Українське видання від ArtHuss приємне і добре зроблене.

  3. 4 out of 5

    Ihor

    Веселенька книга про чудернацьке дизайнерське життя.

  4. 5 out of 5

    Diana Habashneh

    i was reading this as an attempt to renew my love and passion for design after years of working in the field of graphic design, it reminded me of things i forgot but most of it are for people with mid level experience,anyway it's always nice to to remind yourself why you love deign and art i was reading this as an attempt to renew my love and passion for design after years of working in the field of graphic design, it reminded me of things i forgot but most of it are for people with mid level experience,anyway it's always nice to to remind yourself why you love deign and art

  5. 5 out of 5

    Avy

    A great book for any designer. Good experiences and suggestions explained in a very simple way.

  6. 5 out of 5

    Gordon Meyer

    Fun and interesting. Some of it was a bit too specific to agency work for me, but that didn’t diminish what I learned from it.

  7. 5 out of 5

    Bekah

    Brilliantly succinct

  8. 5 out of 5

    Shawn Rossi

    Light read. Great gift for a design grad.

  9. 5 out of 5

    Julie Raeymaekers

    My favorite book ever. Spoiler alert: it’s genius!

  10. 5 out of 5

    Alexandra Chereches

  11. 5 out of 5

    Ira Shu

  12. 4 out of 5

    Alex

  13. 5 out of 5

    Janett

  14. 4 out of 5

    Ben Chen

  15. 5 out of 5

    Julie

  16. 4 out of 5

    Dana Homyak

  17. 5 out of 5

    Julie Wilson

  18. 5 out of 5

    David

  19. 4 out of 5

    Francisco Baila

  20. 4 out of 5

    James Smith

  21. 5 out of 5

    Paul

  22. 4 out of 5

    Conrad Murray

  23. 4 out of 5

    Kate Lightfoot

  24. 5 out of 5

    Susie Cornelius

  25. 5 out of 5

    Sophie Hill

  26. 5 out of 5

    Chantelle

  27. 5 out of 5

    Kristen

  28. 4 out of 5

    Kevan Barber

  29. 4 out of 5

    Bastien Braconnier

  30. 5 out of 5

    Gareth Burns

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