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Principles To Fortune: Crafting a Culture to Massively Grow Your Business

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Learn how and why putting principles first at work, changed the business culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees. Find out how to massively grow your organization by getting principles ingrained into your work culture, wh Learn how and why putting principles first at work, changed the business culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees. Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, marketing in the digital world and finding a strategic way of life. Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot. The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn’t imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles. Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but often fall short on them at work. Why? Is it fear? Is it work culture? Actually, it’s a mixture of both. This book shares the principles that transformed RealTruck as a business.


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Learn how and why putting principles first at work, changed the business culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees. Find out how to massively grow your organization by getting principles ingrained into your work culture, wh Learn how and why putting principles first at work, changed the business culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees. Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, marketing in the digital world and finding a strategic way of life. Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot. The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn’t imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles. Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but often fall short on them at work. Why? Is it fear? Is it work culture? Actually, it’s a mixture of both. This book shares the principles that transformed RealTruck as a business.

46 review for Principles To Fortune: Crafting a Culture to Massively Grow Your Business

  1. 4 out of 5

    Lloyd Ann Caston

    THIS BOOK IS AN INCREDIBLE ADVENTURE!!!! This is most likely the Best of the Best! I was honored to get an advance copy! So glad I did! It arrived about 3 PM yesterday, didn't get a chance to open it until about 6PM....From then until 3 AM I consumed it. Cover to Cover it was amazing from the forwards and reviews right through to the very end. I didn't skip a word. What an amazing adventure and what a down to earth look into one of the brightest minds in our world today! You owe it to yourself a THIS BOOK IS AN INCREDIBLE ADVENTURE!!!! This is most likely the Best of the Best! I was honored to get an advance copy! So glad I did! It arrived about 3 PM yesterday, didn't get a chance to open it until about 6PM....From then until 3 AM I consumed it. Cover to Cover it was amazing from the forwards and reviews right through to the very end. I didn't skip a word. What an amazing adventure and what a down to earth look into one of the brightest minds in our world today! You owe it to yourself and your future and your family and your business to Order and read this book! It will change your life and you will be glad you did!

  2. 5 out of 5

    Katelynn

    This book is so good. I learned so many things about how to have a good culture at work and think people should really try these techniques.

  3. 4 out of 5

    Chastity Schafer

    As soon as I started reading the book I couldn't put it down, very inspirational on how the company started in a basement to what the company became and how they got there. As soon as I started reading the book I couldn't put it down, very inspirational on how the company started in a basement to what the company became and how they got there.

  4. 5 out of 5

    Mary Bintz

    I think Principles to Fortune is a great book for everyone. I loved how he started his business and the struggles he and his company went through to get to the success of RealTruck. I liked the guiding Principles which changed the course of his business. This book is a must-read !

  5. 5 out of 5

    Steve Jackson

    A good quality business read Having worked for an e-commerce company myself I really enjoyed this read. We employed a lot of these strategies and they worked well. Scott certainly seems to know how to make a work place enjoyable.

  6. 4 out of 5

    James Ketchell

  7. 4 out of 5

    Amber

  8. 5 out of 5

    John Peragine

  9. 4 out of 5

    Shemy Xie

  10. 5 out of 5

    Debee Sue

  11. 4 out of 5

    Anthony Nygaard

  12. 4 out of 5

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  13. 5 out of 5

    John Peragine

  14. 4 out of 5

    Sean

  15. 4 out of 5

    Melissa Cheresnick

  16. 5 out of 5

    Melissa Cheresnick

  17. 5 out of 5

    Carol

  18. 4 out of 5

    Scott Bintz

  19. 4 out of 5

    Moritz Wallawitsch

  20. 5 out of 5

    Allison

  21. 4 out of 5

    Eric Piela

  22. 4 out of 5

    Elizabeth Denning

  23. 5 out of 5

    Moelrayah

  24. 5 out of 5

    Frederick Rotzien

  25. 4 out of 5

    Rachella Baker

  26. 5 out of 5

    Lori Bennett

  27. 4 out of 5

    Sandralk

  28. 5 out of 5

    Kathy Heare Watts

  29. 4 out of 5

    Mary Simmons

  30. 5 out of 5

    Fran Whitley

  31. 5 out of 5

    Alexandria

  32. 4 out of 5

    Lydia Wallace

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    Micielle

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    Joan

  35. 5 out of 5

    Kristal

  36. 4 out of 5

    Kathy Purpura

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  38. 5 out of 5

    Julie

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    Michael Rozes

  40. 5 out of 5

    Kathleen

  41. 5 out of 5

    Sunnymay

  42. 4 out of 5

    Stacia Chappell

  43. 4 out of 5

    Kevin Buxton

  44. 5 out of 5

    Kristin Anchante

  45. 5 out of 5

    Crystal

  46. 5 out of 5

    Branden

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