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The Way Back: How Christians Blew Our Credibility and How We Get It Back

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FOREWORD BY ERIC METAXAS "This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." —PHILIP YANCEY, Author, Vanishing Grace "The Way Back is the way forward." —ERWIN RAPHAEL McMANUS, Founder of Mosaic, and Author, The Last Arrow On a dusty hilltop, Jesus once kickstarted His chu FOREWORD BY ERIC METAXAS "This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." —PHILIP YANCEY, Author, Vanishing Grace "The Way Back is the way forward." —ERWIN RAPHAEL McMANUS, Founder of Mosaic, and Author, The Last Arrow On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves “The Way.” Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world’s most influential religious faith—a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world. Two thousand years later—by any measure—Christianity is retreating on all fronts. The Way has lost its way. In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where’s the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible? The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.


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FOREWORD BY ERIC METAXAS "This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." —PHILIP YANCEY, Author, Vanishing Grace "The Way Back is the way forward." —ERWIN RAPHAEL McMANUS, Founder of Mosaic, and Author, The Last Arrow On a dusty hilltop, Jesus once kickstarted His chu FOREWORD BY ERIC METAXAS "This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." —PHILIP YANCEY, Author, Vanishing Grace "The Way Back is the way forward." —ERWIN RAPHAEL McMANUS, Founder of Mosaic, and Author, The Last Arrow On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves “The Way.” Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world’s most influential religious faith—a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world. Two thousand years later—by any measure—Christianity is retreating on all fronts. The Way has lost its way. In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where’s the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible? The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.

30 review for The Way Back: How Christians Blew Our Credibility and How We Get It Back

  1. 5 out of 5

    Paula Parker

    An wake-up call is a study into how the Church has lost its focus and how we can recover. Beginning with the comment that Jesus never tried to impact the culture, the authors look at how the Early Church drew people to the Lord through surrender, sacrifice, submission, Scripture, service, simplicity, and suffering.

  2. 4 out of 5

    James Stevens

    A total surprise! This engaging little book talks about how today's Christianity has forgotten its roots and what to do about bringing those roots back to life. Great examples of the sacrifices paid by the early Christians as they lived out their faith. More great examples of how 21st Century Christians are doing the same. Need some encouragement that Christianity is not a lost cause? Read this book! A total surprise! This engaging little book talks about how today's Christianity has forgotten its roots and what to do about bringing those roots back to life. Great examples of the sacrifices paid by the early Christians as they lived out their faith. More great examples of how 21st Century Christians are doing the same. Need some encouragement that Christianity is not a lost cause? Read this book!

  3. 5 out of 5

    Tim Lock

    Convicting and Inspiring I first heard of this book when Glenn Beck interviewed one of the authors on his radio show. The subject was the devotional series available on you version. The devotional started several mornings on an up lifting note for me so I ordered the book. Heartily recommend!

  4. 4 out of 5

    Mark Youngkin

    The title of this book, released when it was, suggests it's an indictment against Donald Trump's groupies in the evangelical community. It's not that. Politics takes up only a couple pages of this timely reminder for the Church to actually *be* the Church - to love the object of our affection and make Him known to others. And, it provides some concrete steps to do that. Very well done. The title of this book, released when it was, suggests it's an indictment against Donald Trump's groupies in the evangelical community. It's not that. Politics takes up only a couple pages of this timely reminder for the Church to actually *be* the Church - to love the object of our affection and make Him known to others. And, it provides some concrete steps to do that. Very well done.

  5. 5 out of 5

    Lisa Miller

    Better than I expected. I thought it might be about how to repackage Christianity to make it more appealing. That’s almost what they did, but they got it right. We need to get back to the basics of walking the talk. It’s a quick read. Worth the time.

  6. 5 out of 5

    Wes Hill

    They did their research on everything they talked about. It is sad how far Christians are away from the God. They did an outstanding job on this book and gave me great guidance in walking closer with God.

  7. 5 out of 5

    Yvonne

    A book about Christians that truly makes sense! I recommend it to anyone who wants to live their life as a follower of Christ instead of being a Christian.

  8. 5 out of 5

    Paula

    By George, I think they (the authors) figured it out! Thought provoking with a call to action.

  9. 4 out of 5

    philip ulrich

    Needed for today Now more than every. Makes you feel guilty and offers many to get back where we belong and change the world again.

  10. 5 out of 5

    A Muzio

  11. 5 out of 5

    Jessica

  12. 5 out of 5

    Tom Rand

  13. 4 out of 5

    George

  14. 4 out of 5

    Morris Vincent

  15. 5 out of 5

    Rebecca S Saleh

  16. 5 out of 5

    Vincent

  17. 5 out of 5

    Carlie

  18. 4 out of 5

    Jason Hendricks

  19. 5 out of 5

    Marcia

  20. 5 out of 5

    Kevin Krosley

  21. 4 out of 5

    John Richards

  22. 4 out of 5

    Michael Hunter

  23. 5 out of 5

    Lois Ann

  24. 4 out of 5

    Brad

  25. 4 out of 5

    Jaclyn

  26. 5 out of 5

    Mark Dalley

  27. 4 out of 5

    Britton Drown

  28. 5 out of 5

    Carl Amouzou

  29. 5 out of 5

    Penny

  30. 5 out of 5

    D. Speer

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