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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

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This is the essential guide that explains the phenomenon of the meaningful customer experience - a working strategy for business leaders.


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This is the essential guide that explains the phenomenon of the meaningful customer experience - a working strategy for business leaders.

30 review for Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

  1. 4 out of 5

    Manu Costas

    This review has been hidden because it contains spoilers. To view it, click here. People don't buy products anymore but experiences. At 150 pages, Making Meaning, is a quick read. Surprisingly, however, it is immensely informative and enjoyable as well 😉 People don't buy products anymore but experiences. At 150 pages, Making Meaning, is a quick read. Surprisingly, however, it is immensely informative and enjoyable as well 😉

  2. 4 out of 5

    Greg

    There are some really great insights in here . . . I just can't finish the book! I continue to keep it at my desk for reference, but this just isn't the kind of book I can read right through. The format reads like a collection of marketing essays, and I'm tired out of school where I pushed through such reading out a sheer desire to complete a thing. That being said, there really are some great things in here about value and meaning and how an intentional and smart focus on these things can set y There are some really great insights in here . . . I just can't finish the book! I continue to keep it at my desk for reference, but this just isn't the kind of book I can read right through. The format reads like a collection of marketing essays, and I'm tired out of school where I pushed through such reading out a sheer desire to complete a thing. That being said, there really are some great things in here about value and meaning and how an intentional and smart focus on these things can set your business a part.

  3. 4 out of 5

    Thomas

    An interesting read showing how meaning is made from designed experiences.

  4. 4 out of 5

    Roy Kenagy

    Book web site: http://bit.ly/tzDRJB Will be useful in putting the concept of the "experience library" into practice. "We envision a time when customers increasingly make their purchase decisions based on deeply valued meanings that companies evoke for them through their products and services—in other words, meaningful consumption—as opposed to simply responding based on features, price, brand identity, and emotional pitches. We hope to persuade business leaders that combining and integrating the Book web site: http://bit.ly/tzDRJB Will be useful in putting the concept of the "experience library" into practice. "We envision a time when customers increasingly make their purchase decisions based on deeply valued meanings that companies evoke for them through their products and services—in other words, meaningful consumption—as opposed to simply responding based on features, price, brand identity, and emotional pitches. We hope to persuade business leaders that combining and integrating the power of invention, design, and marketing to create meaningful experiences for their customers provides a blueprint to achieving sustained, stable growth."

  5. 4 out of 5

    Leader Summaries

    Desde Leader Summaries recomendamos la lectura del libro Empresas con significado, de Steve Diller y Nathan Shedroff y Darrel Rhea. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento. En el siguiente enlace tienes el resumen del libro Empresas con significado, Cómo conseguir que la experiencia de los clientes con un producto o servicio esté cargada de significado: Empresas con significado Desde Leader Summaries recomendamos la lectura del libro Empresas con significado, de Steve Diller y Nathan Shedroff y Darrel Rhea. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento. En el siguiente enlace tienes el resumen del libro Empresas con significado, Cómo conseguir que la experiencia de los clientes con un producto o servicio esté cargada de significado: Empresas con significado

  6. 5 out of 5

    Theodore Kinni

    The authors go a step beyond emotion as a driving for force in customer experience, arguing that emotion is a byproduct of the human search for meaning. Thus, products and services that evoke and connect to meaning become compelling and successful.

  7. 5 out of 5

    Jenn

    actually pretty interesting for a marketing book.

  8. 4 out of 5

    Agustín

    Easy read with clear ideas. If you are familiar with the topic you won't learn much, but chapter 3 (A world of meaningful experiences) made it for me. Easy read with clear ideas. If you are familiar with the topic you won't learn much, but chapter 3 (A world of meaningful experiences) made it for me.

  9. 4 out of 5

    Fritz Desir

  10. 4 out of 5

    Brian Weisfeld

  11. 5 out of 5

    Ross Bohner

  12. 5 out of 5

    Nancy

  13. 5 out of 5

    Yvette

  14. 5 out of 5

    Dolly Parikh

  15. 4 out of 5

    Steven Otto

  16. 5 out of 5

    Blake

  17. 4 out of 5

    Marcus J.

  18. 5 out of 5

    Cindy

  19. 5 out of 5

    Naz

  20. 5 out of 5

    Maurits

  21. 5 out of 5

    Amanda Rollins

  22. 4 out of 5

    Luis

  23. 5 out of 5

    Patrick "P.C."

  24. 5 out of 5

    Kristi Casey

  25. 4 out of 5

    John

  26. 4 out of 5

    Jenny

  27. 4 out of 5

    Consuelo Bravo

  28. 5 out of 5

    Fritz Desir

  29. 4 out of 5

    Eric Blommel

  30. 4 out of 5

    Frank

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