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How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

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An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a subs An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.


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An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a subs An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

30 review for How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

  1. 4 out of 5

    Jennifer Mosher

    I've been reading this book in snatches over the past week and finished it at three o'clock this morning. In many ways, there were no surprises in there - we all know what we have to do, and Mr Huff spells it out pretty clearly. The difference is between those that do, and keep doing, and those that just think or talk about doing, hoping that success will come. Mr Huff's writing style is spot on - enough humour for you to enjoy the book, but a direct, no-nonsense approach about how to make a livi I've been reading this book in snatches over the past week and finished it at three o'clock this morning. In many ways, there were no surprises in there - we all know what we have to do, and Mr Huff spells it out pretty clearly. The difference is between those that do, and keep doing, and those that just think or talk about doing, hoping that success will come. Mr Huff's writing style is spot on - enough humour for you to enjoy the book, but a direct, no-nonsense approach about how to make a living as an artist in the modern world. As a self-publishing facilitator, much of what he said about the art world's 'old ways' resonated with the things we tell our authors about publishing's old ways. These paths still exist, but if you want to make a living from your art - whether it's visual art, writing, whatever - then you really need to get with the 'new ways'. This book is no magic bullet, but rather a solid reference book for our times. Highly recommended.

  2. 4 out of 5

    Jill

    Interesting book. Easy to read. Short. Good suggestions for people looking for ways to sell their work online.

  3. 5 out of 5

    1st Arrow

    I found many useful tips. Worth to read

  4. 4 out of 5

    Daniel Watkins

    I read this pretty quickly, but it's one I'd like to return to. Lots of what seems like solid and needed advice about how to set up websites, promote yourself, and build up an art business. I read this pretty quickly, but it's one I'd like to return to. Lots of what seems like solid and needed advice about how to set up websites, promote yourself, and build up an art business.

  5. 4 out of 5

    Erin Danielle Simangan

    This is the book I always pick up to remember a few pointers, my handy dandy resource . It'll always be an inspiration on pursuing my art career . I'd read it over and over again . This is the book I always pick up to remember a few pointers, my handy dandy resource . It'll always be an inspiration on pursuing my art career . I'd read it over and over again .

  6. 4 out of 5

    Cindy Richard

    Offered some useful tips related to selling online; the most useful chapter was about discovering your "uniquity" and utilizing it to tell stories about yourself and your art. Offered some useful tips related to selling online; the most useful chapter was about discovering your "uniquity" and utilizing it to tell stories about yourself and your art.

  7. 4 out of 5

    Mark Badoy

    The basics on how to market your art. This book should be mandatory reading for all working artists.

  8. 4 out of 5

    Jabeen

    Must read book for any artist or any kind of maker that wants to sell online!! I love the analogies the author makes between music & fashion & art world. I'm still in that curious state of noticing changing trends & how to sell this book teachs. I love the advice on creating a client experience. This book got me so excited to start selling my art online. I followed the steps, redid my website, started my podcast & I actually started selling prints & also sold a mini original! Never read anything Must read book for any artist or any kind of maker that wants to sell online!! I love the analogies the author makes between music & fashion & art world. I'm still in that curious state of noticing changing trends & how to sell this book teachs. I love the advice on creating a client experience. This book got me so excited to start selling my art online. I followed the steps, redid my website, started my podcast & I actually started selling prints & also sold a mini original! Never read anything or watched a training like this before!

  9. 4 out of 5

    Alex M

    I read this book when it was a little outdated, and also it is VERY geared towards fine artists and not makers/crafters who sell products like I do. So, 4 stars. That being said, it's a great little book that still has a lot of helpful tips and advice even 6 years later. It's a quick easy read and you can pick out the bits that you need - that's what I did. Even though I have a product-based business there was still some great stuff in here. I read this book when it was a little outdated, and also it is VERY geared towards fine artists and not makers/crafters who sell products like I do. So, 4 stars. That being said, it's a great little book that still has a lot of helpful tips and advice even 6 years later. It's a quick easy read and you can pick out the bits that you need - that's what I did. Even though I have a product-based business there was still some great stuff in here.

  10. 5 out of 5

    Nomi

    This book would have been 5 stars if not for a few(!) egregious typos (really, HarperCollins?) That said, as someone who is coming at making money online from someone who did not grow up as an artist but became one later, I have found A LOT of what he said to be super accurate. And I still learned a lot! I will be coming back this again and again.

  11. 5 out of 5

    Kellie Snider

    Solid info for launching art marketing This is worth a 5 for the starting point and framework it provides. I'm also taking one a the author's courses. I was wary of taking the course because I get bombarded with ads for art marketing and many are scammy. But after reading this well written and informative book I felt confident about it. Solid info for launching art marketing This is worth a 5 for the starting point and framework it provides. I'm also taking one a the author's courses. I was wary of taking the course because I get bombarded with ads for art marketing and many are scammy. But after reading this well written and informative book I felt confident about it.

  12. 5 out of 5

    Sanjay Marathe

    The book is a nice round-up of direct actions to start the online selling journey. Though the steps are well known, the book lists them step-by-step, making it easier to grasp. I found it very helpful in my online effort. - Sanjay Marathe Fine Art Photography

  13. 5 out of 5

    Ksenia

    A pretty decent and well-rounded guide with a lot of practical advice for artists who wish to build and market themselves as an independent brand. Nothing in this book was new or revelatory to me personally, and it is severely outdated when it comes to technology and SMM tools.

  14. 5 out of 5

    Vanessa Silva

    It's great. Full of practical useful tips, very easy to read. I've read some other books on selling art but most of them were just motivational speech. This book on the other hand has actual great advice on selling art. It's great. Full of practical useful tips, very easy to read. I've read some other books on selling art but most of them were just motivational speech. This book on the other hand has actual great advice on selling art.

  15. 5 out of 5

    Mary

    While semi-outdated. I found this book to have great tips and strategies to start selling art online. I have a lot of notes and highlights from this book, and plan to start implementing them myself soon.

  16. 5 out of 5

    Jenna

    easy read. would be great for someone just starting. I got a few helpful ideas but mostly stuff I've already heard & am working on easy read. would be great for someone just starting. I got a few helpful ideas but mostly stuff I've already heard & am working on

  17. 4 out of 5

    Gary Crossey

    Useful (current) information for anyone who wants to sell anything online. With realistic goals and outcomes.

  18. 5 out of 5

    Kim

    Really useful and practical A great read that provided me with practical tips to get going with my online art business. Direct and to the point.

  19. 5 out of 5

    Kathleen Messmer

    This book has a lot of practical advice that was extremely helpful. It got me thinking about my art in a whole different light. Loved it!

  20. 5 out of 5

    James Hurley

    some interesting ideas here.

  21. 4 out of 5

    Juan Ruiz

    Very well organized book. Good pieces of advice. Nice design. Very encouraging.

  22. 5 out of 5

    Char

    Really great read. Full of useful information, examples, suggestions and ideas. A great book to help the budding artist start out, or improve!

  23. 4 out of 5

    Grace Williams

    Some of the info in this book seemed useful/new. A lot of the info was too basic/surface level in my opinion though, and there were sections that seemed a little outdated.

  24. 4 out of 5

    Nam King

    Really useful Learnt a lot I didn't know (and I thought I knew a lot). Definitely recommend this one for aspiring artists. Really useful Learnt a lot I didn't know (and I thought I knew a lot). Definitely recommend this one for aspiring artists.

  25. 4 out of 5

    Susanne Helmert

    It‘s a great book and very helpful! It is easy to read and has a lot of tips for artist who try to dive into the world of online marketing! A must read!

  26. 4 out of 5

    Chris Browning

    Apparently the answer appears to be by becoming deeply derivative and insufferable. The title should really be How To Make Your Art More Like Stuff That Already Sells and frankly sod that nonsense

  27. 5 out of 5

    Darlene Watson

    A must-read for all artists.

  28. 4 out of 5

    Rayindha Priyantama

    This book tell me a lot how the painter life and the painting business. Easy to read and I enjoy it.

  29. 5 out of 5

    Glen Frear

    So many valuable things in this book.

  30. 5 out of 5

    Sanja Salopek

    Very helpful, a lot of specific examples and tips!

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