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Creative Strategy and the Business of Design

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“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is tha “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: –Understand client requests from a business perspective –Build a strategic framework to inspire visual concepts –Increase your relevance in an evolving industry –Redesign your portfolio to showcase strategic thinking –Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.


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“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is tha “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: –Understand client requests from a business perspective –Build a strategic framework to inspire visual concepts –Increase your relevance in an evolving industry –Redesign your portfolio to showcase strategic thinking –Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

30 review for Creative Strategy and the Business of Design

  1. 5 out of 5

    Hiran Venugopalan

    If you are a designer, with no business knowledge, but want to learn the basics of "Business Strategy" and related stuff, this is a good place to start. It is written more like a text book, follows an order, and defines things assuming reader has no context. (which is a great thing) If you are a designer, with no business knowledge, but want to learn the basics of "Business Strategy" and related stuff, this is a good place to start. It is written more like a text book, follows an order, and defines things assuming reader has no context. (which is a great thing)

  2. 5 out of 5

    Jamie from The Doer Co

    I think as an overview about business for creatives who've never read another business book - Creative Strategy and the Business of Design is too broad. I wouldn't necessarily recommend this as a first business book because it only briefly glosses over some important concepts. I enjoyed reading it personally though, as I've read about all of the points touched on (including many of the books referenced internally) in detail outside of this context. If you read this as a first business book you w I think as an overview about business for creatives who've never read another business book - Creative Strategy and the Business of Design is too broad. I wouldn't necessarily recommend this as a first business book because it only briefly glosses over some important concepts. I enjoyed reading it personally though, as I've read about all of the points touched on (including many of the books referenced internally) in detail outside of this context. If you read this as a first business book you would need to read more of the books recommended and then re-read this to get the full value out of it.

  3. 4 out of 5

    Adam David

    If you work in any design discipline or creative industry outside the marketing, advertising or communication design, this book covers what you probably already know. If you’re like me, business, strategy, product development and design naturally bind together. Nothing in this book is particularly new, interesting or groundbreaking. I also found it repetitive. Ideas and concepts are constantly recapped throughout. It’s quite frustrating and frankly patronising.

  4. 5 out of 5

    Alex

    As someone who only ever attended design school and never gave a thought to strategy, this book was an eye-opening experience to say the least. Not only does the author break down the basics of strategy and it's importance, but there are also great examples and explanations along the way. A must read for any solopreneurs or employed designers looking to step up their game. As someone who only ever attended design school and never gave a thought to strategy, this book was an eye-opening experience to say the least. Not only does the author break down the basics of strategy and it's importance, but there are also great examples and explanations along the way. A must read for any solopreneurs or employed designers looking to step up their game.

  5. 4 out of 5

    Julia Braga

    CSBD is seriously my favorite strategy book, written in a tangible way with clear insights, the way a strategy book should be. Douglas emanates experience in his writing, and is a book that you will revisit over and over again for referencing. I made everyone in the studio read it!

  6. 4 out of 5

    Jes

    Valuable guidebook that I'll keep handy in all my creative projects and career moves. However it is very dryly written. Valuable guidebook that I'll keep handy in all my creative projects and career moves. However it is very dryly written.

  7. 5 out of 5

    Jaclyn

    Well-designed book, but the content was underwhelming. Was expecting that this was about the business of design strategy rather than branding strategy 101.

  8. 4 out of 5

    Heghine

    Great book for designers who want to do design at high prices. Know how to make a strategy and get qualified work

  9. 5 out of 5

    Stef Hamerlinck

    Interesting book on how strategy and design influence each other. How to always start with strategy.

  10. 4 out of 5

    Simon

    Good lessons there about crossing the gap between the creatives and business. If you have any business or marketing background, most of them you already know.

  11. 5 out of 5

    Floduardo de Almeida

    Great book. Probably one of the best in brand strategy. A must have mostly for brands lovers, and entrepreneurs in the creative field.

  12. 4 out of 5

    Kelsey Jackson

    This book is amazing.

  13. 4 out of 5

    T_on

  14. 4 out of 5

    R. Lance Garcia

  15. 5 out of 5

    San

  16. 4 out of 5

    Will

  17. 5 out of 5

    Nakita Pope

  18. 4 out of 5

    Tory

  19. 4 out of 5

    Tom

  20. 5 out of 5

    Shahad Qari

  21. 5 out of 5

    Jonathan Barragan

  22. 4 out of 5

    Oskar

  23. 5 out of 5

    Evan

  24. 5 out of 5

    Eliezer Martinez

  25. 4 out of 5

    Danish Latif

  26. 5 out of 5

    Iain Waugh

  27. 5 out of 5

    Lance Risseeuw

  28. 4 out of 5

    Rizk Miro

  29. 4 out of 5

    Yasmin

  30. 4 out of 5

    Tyler Harvey

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