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Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture

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ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the questi ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”


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ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the questi ONLINE BUSINESS STARTUP isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”

30 review for Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture

  1. 4 out of 5

    Alimee

    I appreciate the very straightforward and practical business advice. However, this is best read by entrepreneurs who are 1) launching business in the UK, 2) intending to build their own website to present their business, and 3) capable of hiring people. If you don't belong to any of those three I mentioned, you can still gain from this book, but it can be hard to apply since your context is different. There are also times when the book gets very technical and repetitive especially in explaining w I appreciate the very straightforward and practical business advice. However, this is best read by entrepreneurs who are 1) launching business in the UK, 2) intending to build their own website to present their business, and 3) capable of hiring people. If you don't belong to any of those three I mentioned, you can still gain from this book, but it can be hard to apply since your context is different. There are also times when the book gets very technical and repetitive especially in explaining websites. I understand that the author has a rich background in website building, but there's more to the online business startup than just the website. I wish the other topics that the book touched upon were given the same amount of content as the one on website building. Would I reread this book? Some parts, probably yes. Would I recommend it? Still, yes.

  2. 5 out of 5

    Kieran McLoughlin

    (Taken from review on audible) Prior to reading this book, I was intending and starting my new site and working with it. Now, I'm scheduling to re-read this book again and take notes before I do so. Full of really great information and practical steps, I feel like I've learned some great insights that wouldn't have occurred to me otherwise. throughly recommend other small business owners to read through this before launching/re-launching a website. Craig Beck's narration is solid too. (Taken from review on audible) Prior to reading this book, I was intending and starting my new site and working with it. Now, I'm scheduling to re-read this book again and take notes before I do so. Full of really great information and practical steps, I feel like I've learned some great insights that wouldn't have occurred to me otherwise. throughly recommend other small business owners to read through this before launching/re-launching a website. Craig Beck's narration is solid too.

  3. 4 out of 5

    Ehab

    The book is great, but there are many things that it does not cover. This is why I have not given it 5 stars. Still, the book is practical and very useful and I highly recommend it for reading. I will re-read it again later, or at least re-read certain parts of it. However, you also need to read The Lean Marketplace, which is just a significant book, or read something equivalent but more up-to-date.

  4. 5 out of 5

    Rob Sedgwick

    Great start I liked this book. It has some very useful information. It is fairly non technical as it suggests using an agency to produce your web site. It is also predicated on a business that has customers rather than one which just provides data and gets advertising revenue.

  5. 4 out of 5

    Sean Kelly

    It was fine, for the price it is, it's worth the information it holds. Not a life-changer or a website 'revolutioniser'. I like how a lot of it is focused on marketing your website, as difficult and expensive it might be. It was fine, for the price it is, it's worth the information it holds. Not a life-changer or a website 'revolutioniser'. I like how a lot of it is focused on marketing your website, as difficult and expensive it might be.

  6. 5 out of 5

    Steph

    Online Business Startup is an incredible no-nonsense guide that is full of practical tips and clear explanations that can be used and adapted to the individual business requirements.

  7. 5 out of 5

    Bushra Daudi

    Great read, gave an insight into online business with clear steps. I had no idea of some of the packages it recommends, not just for promotion but for genuine use. Manky thanks!

  8. 5 out of 5

    Thehappymeerkat

    I received this book for free from the author in return for a review. The following is my honest opinion on this book: This book is amazing, so simple to read and so helpful, anyone with just an interest in starting up their own online business should read this book! I have dabbled in the idea of setting up my own business in the past, particularly when I just left education, and many people I know have an interest in become their own bosses and running their own businesses;. There are many books I received this book for free from the author in return for a review. The following is my honest opinion on this book: This book is amazing, so simple to read and so helpful, anyone with just an interest in starting up their own online business should read this book! I have dabbled in the idea of setting up my own business in the past, particularly when I just left education, and many people I know have an interest in become their own bosses and running their own businesses;. There are many books out there that claim to help show you how to do it, but I've picked up several books and tried to read them only to find myself lost in the boring long paragraphs of text or simply baffled by terminology or things that I just don't know about. But this is where Robin Waite's book is different. This book doesn't contain mountains of text squashed together that make your eyes glaze over trying to understand it. Believe me, the way in which a book looks inside when you read it can make it pleasant or a nightmare to read. Instead there are 5 clear parts to the book, each with their own short chapters called 'steps'. Each step or chapter is only a few pages long with clear short paragraphs which get to the point (without waffling on) and have 'top tips' and 'case studies' in bold print dotted around the text which make for very easy reading. Each step/chapter also has a quick summary at the end just to make sure you get everything that particular step/chapter is about. - I have read the paperback copy but the kindle version seems to be the same clear format :). As I said there are 5 parts to this book: Strategy, Website, Site Launch Checklist, Review and Social Media. The first part of this book (Strategy) contains lots of valuable information that any new business owner should know, regardless of whether you are going for an online business. What I truly love about this book is that it covers everything important. Plenty of books will focus on the big things, such as scaling up a business or how to market your business, but in this book you are led step by step to think about everything you need. Robin even points out the obvious which you may not have thought about such as making sure a company logo can print well out in black and white - such a simple thing to overlook in the excitement of starting up a business. Starting out a business can be daunting enough, but starting an online business for many can be even more scary, particularly if you are new to the online world. But you don't have to worry, the chapters in this book allow you to feel confident about setting up an online business, everything is told to you step by step in a way that just makes you understand it without struggling. Each chapter is easy to read and even if you don't quite know or understand something it will be explained to you in the next paragraph. I have found the information so valuable and learned so much that I simply didn't know before. Even though I am not starting up my own business at the moment, reading this book has actually made me excited about the idea and really makes you feel that you CAN do it and that it's not too hard or complicated. Some steps in this book have even helped me understand how to improve my ranking in the search engines of a personal website I am creating. The best part of this book is that in no way do you every feel you are being talked down to, or feel stupid for not knowing or understanding something. The whole book just feels like a friend giving you step by step instructions on how to get it right. I'd really recommend this book to anyone who is just interested in the idea of starting up a business. Even if you have read other books on business I'd urge you to read this one it really is invaluable.

  9. 4 out of 5

    Maya Panika

    This is a terrific, totally up-to-the minute guide to setting up an online business; the most succinct and concise guide of this type I’ve read. It begins at the beginning, with your strategy – all the thinking and planning that should be done in advance of setting up in business; detailing how incredibly important it is to know your market, to plan in relentless detail, to know exactly what you want to achieve and how you aim to achieve it. Robin Waite then takes you through, step by step, begi This is a terrific, totally up-to-the minute guide to setting up an online business; the most succinct and concise guide of this type I’ve read. It begins at the beginning, with your strategy – all the thinking and planning that should be done in advance of setting up in business; detailing how incredibly important it is to know your market, to plan in relentless detail, to know exactly what you want to achieve and how you aim to achieve it. Robin Waite then takes you through, step by step, beginning to end: setting up the website; launching your site; reviewing performance; launching your business on social media. At every stage, he gets straight to the point with no padding, no pointless and annoying anecdotes, no repetition - none of the usual annoying tricks guides of this sort generally use to up the word count in hopes of disguising a minimum of slight content. Every chapter of this invaluable guide carries weight, it is all pertinent - and detailed; everything gets covered, - simple things like making sure your logo works when seen on a phone as opposed to a laptop. There’s always plenty to think about and ponder. The bulk of it is, as you’d expect, how to set up your (essential) website, including aspects of design – whether to get a professional in or do it yourself, how to strategise your online campaign, automate your daily social media tasks and so on. It is written in a supremely clear, easy-to-read way, no whistles or bells, no unnecessary complications, no technical jargon – really, there is absolutely nothing here to bog you down, make you scratch your head, generally lose the will to live and give up before you even begin (and if you’ve read as many books on this subject as I have lately, you’ll know how unusual and refreshing this is). It really is the very best guide I’ve ever read on this subject and something I’d consider essential to anyone aiming to start new online business or improve an existing one. A complementary copy of this book was sent to me by the author in exchange for a fair and honest review.

  10. 4 out of 5

    Angelica Bentley

    A most comprehensive and topical guide to starting up a venture which relies heavily on an internet presence; in other words, almost any new business. Like it or not, in the world we live in having a website is not just helpful, it is expected. This clearly organized guide covers just about everything an entrepreneur needs to know from the planning stages (so often neglected in the rush to actually get stuck in) to developing a business the daily running of which can be delegated to others. Ther A most comprehensive and topical guide to starting up a venture which relies heavily on an internet presence; in other words, almost any new business. Like it or not, in the world we live in having a website is not just helpful, it is expected. This clearly organized guide covers just about everything an entrepreneur needs to know from the planning stages (so often neglected in the rush to actually get stuck in) to developing a business the daily running of which can be delegated to others. There is even a section dealing with the forward planning required to create an entity that can be sold or passed on to a partner. However, the meat in the sandwich is definitely the extensive coverage of website design (lots to learn for someone who does her own) and the step-by-step explanation of diverse and stripped-down strategies to implement social media tasks in a semi-automated way, so that the online presence is effective but not cumbersome. This major portion of the book is made infinitely more useful by the inclusion of names, addresses and links to the various resources advocated, as well as a suggested strategies to take advantage of some or all, in a practical way that anyone should be able to follow. While the first part of the book might seem basic and common sense, I recognized all the preliminaries and different stages that my husband and I went through with the business we built from the ground up. We could have used a book like this at the time! There is a shade of self-promotion, as you can expect, since the author is heavily involved in the consulting business but it is of a general nature, basically identifying which steps are best handled by professionals versus the things that an entrepreneur with a tight budget can tackle on his or her own. The book is well written with a refreshing absence of technical jargon. The advice is sound and very clearly presented. If you are contemplating starting up on your own, this book may well provide an invaluable road map to help you navigate through the myriad difficult choices you will face.

  11. 4 out of 5

    Alan

    I won this book in the Goodreads First Reads giveaway a little while ago, but have just got around to reading it. This was an interesting book and full of useful information. There have been times when I have thought about starting an on-line business, but never got around to it. If I was able to have read a book like this earlier in my life, I would no doubt have had the courage to go ahead. Recommended.

  12. 4 out of 5

    Kirsty Bevan

    Enjoyed reading this book. Found it helpful and a great introduction into starting an online business. Has some great tips on utilising social media, the importance of using a website designer/agency and about some of the pitfalls of starting a business.

  13. 5 out of 5

    Kayode Awobowale

    Full of tips to get you on the right track Really easy read, particularly enjoyed the section on social media and auditing your own website which gave really great ideas and tools to use.

  14. 4 out of 5

    Jamie Davis

  15. 4 out of 5

    Cindy Goulet

  16. 5 out of 5

    Scott Holstad

  17. 5 out of 5

    Darren Wilson

  18. 4 out of 5

    Heather Galloway

  19. 5 out of 5

    Sarah

  20. 4 out of 5

    Stephen Gray

  21. 4 out of 5

    Mr Daniel F Bone

  22. 4 out of 5

    Steve Hurren

  23. 4 out of 5

    NoBeatenPath

  24. 4 out of 5

    Christian Oehmigen

  25. 4 out of 5

    Arthur

  26. 5 out of 5

    Ilias Papakonstantinou

  27. 5 out of 5

    Viktoria Halassy-Timar

  28. 4 out of 5

    mtde3

  29. 5 out of 5

    Jorge M Gomez

  30. 5 out of 5

    Kosmas Njanike

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