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The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

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Did you know that there's a single business building secret that is directly responsible for the success of companies ranging from Copyblogger to Netflix, authorities like Neil Patel and Seth Godin, and thousands of other businesses? That secret is the Audience Revolution: the new and better way to build a business, make a difference, and change the world. In this short and Did you know that there's a single business building secret that is directly responsible for the success of companies ranging from Copyblogger to Netflix, authorities like Neil Patel and Seth Godin, and thousands of other businesses? That secret is the Audience Revolution: the new and better way to build a business, make a difference, and change the world. In this short and easy read, you'll learn how this strategy is reshaping the business landscape, and creating the unique opportunity for aspiring entrepreneurs to make a massive income by making a deep and profound impact. The big idea that I teach in the book is that - unlike the traditional strategy of a lot of old-school businesses - you don't start by thinking of something to sell, and then looking for people who want to buy it. Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense. In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel. Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.


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Did you know that there's a single business building secret that is directly responsible for the success of companies ranging from Copyblogger to Netflix, authorities like Neil Patel and Seth Godin, and thousands of other businesses? That secret is the Audience Revolution: the new and better way to build a business, make a difference, and change the world. In this short and Did you know that there's a single business building secret that is directly responsible for the success of companies ranging from Copyblogger to Netflix, authorities like Neil Patel and Seth Godin, and thousands of other businesses? That secret is the Audience Revolution: the new and better way to build a business, make a difference, and change the world. In this short and easy read, you'll learn how this strategy is reshaping the business landscape, and creating the unique opportunity for aspiring entrepreneurs to make a massive income by making a deep and profound impact. The big idea that I teach in the book is that - unlike the traditional strategy of a lot of old-school businesses - you don't start by thinking of something to sell, and then looking for people who want to buy it. Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense. In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel. Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

30 review for The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

  1. 5 out of 5

    Mishael

    This book really resonated with me As someone who has tried (and failed) at product-based businesses in the past, I really love Danny's approach to putting people first. And I love that he shows us how to implement it ... at least to a certain extent. I just wish this book went a little more in-depth and didn't refer us to an outside video and blog. But I am interested enough to go check it out, so I guess it worked! This book really resonated with me As someone who has tried (and failed) at product-based businesses in the past, I really love Danny's approach to putting people first. And I love that he shows us how to implement it ... at least to a certain extent. I just wish this book went a little more in-depth and didn't refer us to an outside video and blog. But I am interested enough to go check it out, so I guess it worked!

  2. 4 out of 5

    R.C. Marantis

    Not what I expected. Had hoped to learn how to read the growing audience one has in order to develop a perfect first product.

  3. 5 out of 5

    Sam Klemens

    I get the feeling that by having read this book, I have saved myself a massive amount of heartache in the future. Smart people learn from other's mistakes. I think that Danny has helped me to see common mistakes that thousands of people have made. Thanks to him, I'm starting off in the right direction. I hardly think it's an understatement to say that this book may have shaved a year or more off my learning curve. I have vicariously learned the flaws in my previous way of thinking about products I get the feeling that by having read this book, I have saved myself a massive amount of heartache in the future. Smart people learn from other's mistakes. I think that Danny has helped me to see common mistakes that thousands of people have made. Thanks to him, I'm starting off in the right direction. I hardly think it's an understatement to say that this book may have shaved a year or more off my learning curve. I have vicariously learned the flaws in my previous way of thinking about products and services. The product or service shouldn't come first, the demand from the audience needs to dictate what you offer to the marketplace. At 22 I feel overjoyed that I have the years in front of me to put this into practice. If I could buy Danny a coffee and thank him I would. I'm already looking forward to reading his book "Engagement from Scratch!" I expect it will prove to be of the same quality. Seven out of five stars, if you haven't read this book yet, well it's about time!

  4. 5 out of 5

    Jeff Dawson

    Not bad The one continuing message I’ve seen in recent self-help books, is the return of building an email base. It wasn’t long ago, the new wave of tech geeks and their followers were proclaiming print and emails were dead. They were dinosaurs, like me. Appears they might have been a bit hasty. The main message is build an audience first before launching the product by use of blogging, tweeting, facebooking and a host of other social sites. The key message is, find out what potential buyers/read Not bad The one continuing message I’ve seen in recent self-help books, is the return of building an email base. It wasn’t long ago, the new wave of tech geeks and their followers were proclaiming print and emails were dead. They were dinosaurs, like me. Appears they might have been a bit hasty. The main message is build an audience first before launching the product by use of blogging, tweeting, facebooking and a host of other social sites. The key message is, find out what potential buyers/readers/users expect from the market and build a solid email base. Overall, not a bad read. Three stars

  5. 4 out of 5

    Kay Mcgriff

    Iny presents the case for a shift in doing business in the online marketplace. Rather than spending time and effort to develop a product or service that people may not even want, the new model says to build an audience first. Once you know your audience and develop a relationship with them, you can build your business around meeting their needs by offering those things people want and are willing to buy. I do like the focus of making your business about serving the needs of your audience and off Iny presents the case for a shift in doing business in the online marketplace. Rather than spending time and effort to develop a product or service that people may not even want, the new model says to build an audience first. Once you know your audience and develop a relationship with them, you can build your business around meeting their needs by offering those things people want and are willing to buy. I do like the focus of making your business about serving the needs of your audience and offering something of value to them.

  6. 4 out of 5

    Ethan Fleck

    I had heard of Danny Iny through Jeff Goins, I believe, but he has been all over the business world in the last couple months while his book was coming out. There is a ton of good information in here and I really did enjoy reading his book, but I feel that a lot of his strategies were not useful for me at this stage in life. I put off reading this for a little while, and I'm glad I read it, but all I can say is that my strongest takeaway from the book was that his nickname is "Freddy Krueger" be I had heard of Danny Iny through Jeff Goins, I believe, but he has been all over the business world in the last couple months while his book was coming out. There is a ton of good information in here and I really did enjoy reading his book, but I feel that a lot of his strategies were not useful for me at this stage in life. I put off reading this for a little while, and I'm glad I read it, but all I can say is that my strongest takeaway from the book was that his nickname is "Freddy Krueger" because he kills everything :) Great info, but check it out for a bit and see if he's your style.

  7. 4 out of 5

    Amy Doublet

    Great template for attracting business instead of chasing it If you've been struggling with the approach of "giving value first for free" for your business, then you need to read this book. Danny shares his own success, as well as other big names who have taken this approach to attract business. It's a quick easy read that will have you viewing your business approach and success differently. Great template for attracting business instead of chasing it If you've been struggling with the approach of "giving value first for free" for your business, then you need to read this book. Danny shares his own success, as well as other big names who have taken this approach to attract business. It's a quick easy read that will have you viewing your business approach and success differently.

  8. 5 out of 5

    Paul Deveaux

    General principles. Short on tactics This is a decent book but leaves a lot to be desired. It covers the audience revolution in very general terms. The author does no get into specific tactics or techniques to build an audience. He spends the bulk of the book defining and defending his idea rather than talking about how to do it. Probably why it was free. There may be more tactical resources on his blog.

  9. 5 out of 5

    Mark Powell

    Great book, mostly for nonfiction I wouldn't say it's only for nonfiction writers. There are loads of good points though out the book that anyone wanting to sell something could use. If you want some thoughts on how to put your audience first, no matter what stage in the game your in, pick this up. Great book, mostly for nonfiction I wouldn't say it's only for nonfiction writers. There are loads of good points though out the book that anyone wanting to sell something could use. If you want some thoughts on how to put your audience first, no matter what stage in the game your in, pick this up.

  10. 5 out of 5

    Kevin

    Powerful concepts delivered in an easy to understand format Simple and easy to digest. Danny brings out a simple concept that can have a powerful impact on your business at any stage. I highly recommend it to all online business owners or those thinking of starting one

  11. 4 out of 5

    Kirby Ingles

    Smarter Entrepreneurs Happier Audience Danny males the case for having an audience first approach and treating them with the idea of the golden rule. Lots of repeating in the book and was a bit disappointed in the exercises. Concept could be any simpler and a quick read.

  12. 5 out of 5

    Ann Thomas

    Short and to the point, this book will turn your head around if you want to be an entrepreneur. Everything he says is so obvious and make sense, but no one thought of it before. Get in quick and join the revolution!

  13. 5 out of 5

    Nadia Mathews

    Awesome! Great insight and information on turning our primary focus to those we serve. I'm glad I found his book today. Awesome! Great insight and information on turning our primary focus to those we serve. I'm glad I found his book today.

  14. 4 out of 5

    David

    A quick but also relevant read. Goes against the grain of what is usually said about building an audience. Impressive amount of resources and practical information as well!

  15. 5 out of 5

    Angela Randall

    This does seem to be the way of the future.

  16. 5 out of 5

    Stacey Farley

    I love his work.

  17. 5 out of 5

    Rutankamon

    Good book; It helped me see more clearly where I wanted to go with my marketing, which was a godsend.

  18. 5 out of 5

    Stephen Smotherman

    Well written, quality content. A lot I had heard before, but good reminders... A quality book for a newbie looking to build an audience.

  19. 5 out of 5

    Bill Cushard

  20. 5 out of 5

    Cheryl Brown

  21. 4 out of 5

    Anna Gunn

  22. 5 out of 5

    Jay Warner

  23. 5 out of 5

    Mike Johnson

  24. 5 out of 5

    Leonardo Goffi

  25. 4 out of 5

    Daniel Adorno

  26. 5 out of 5

    PJ Hultstrand

  27. 5 out of 5

    Stuart

  28. 4 out of 5

    James Mullins

  29. 4 out of 5

    Josh Schlottman

  30. 4 out of 5

    Josephine Sciortino

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