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Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (Book Marketing for Authors 1)

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Reader Magnets are what bring readers to YOU. They're an irresistible force that draw readers in to your author platform - the promise of getting great value content and building a valuable connection. That's what it's all about, after all - making meaningful relationships with your audience and having a direct line to your readers. I started using Reader Magnets a littl Reader Magnets are what bring readers to YOU. They're an irresistible force that draw readers in to your author platform - the promise of getting great value content and building a valuable connection. That's what it's all about, after all - making meaningful relationships with your audience and having a direct line to your readers. I started using Reader Magnets a little over six months ago. I didn't even have a term for it back then. Since I put these measures in place, over 15,000 readers have signed up to hear from me about new releases and promotions - all in just a few months. My readers trust me with their contact details for good reason. I give them good content. In return, they buy my books. These guys are my fans. I appreciate every last one of them - and they're the reason I get to write for a living.


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Reader Magnets are what bring readers to YOU. They're an irresistible force that draw readers in to your author platform - the promise of getting great value content and building a valuable connection. That's what it's all about, after all - making meaningful relationships with your audience and having a direct line to your readers. I started using Reader Magnets a littl Reader Magnets are what bring readers to YOU. They're an irresistible force that draw readers in to your author platform - the promise of getting great value content and building a valuable connection. That's what it's all about, after all - making meaningful relationships with your audience and having a direct line to your readers. I started using Reader Magnets a little over six months ago. I didn't even have a term for it back then. Since I put these measures in place, over 15,000 readers have signed up to hear from me about new releases and promotions - all in just a few months. My readers trust me with their contact details for good reason. I give them good content. In return, they buy my books. These guys are my fans. I appreciate every last one of them - and they're the reason I get to write for a living.

30 review for Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (Book Marketing for Authors 1)

  1. 4 out of 5

    K.M. Weiland

    Short, but sweet. Stephenson sketches out a very clever approach to gathering subscribers to a fiction author’s e-list. Non-fiction, in general, is so much more intuitive to market that it’s a joy to see a formula directed specifically novelists. The book is fast, doesn’t waste readers’ time, and offers immediately practicable, useful information.

  2. 4 out of 5

    Michelle

    Concise. To the point. The three things that stood out for me: 1. Build an email list and then you need two books to supercharge your email list 2. Create a Funnel book - make it permanently free 3. Then create a book that serves as a magnet - place an advert in the front and back offering a free book in return for the reader's email address If you are just starting out, build your email list first and then ask others to join you on social media. So it's all about the email list! Great resource.

  3. 4 out of 5

    James Minter

    Nick, thanks for your Reader Magnets: Build Your Author Platform and Sell more Books on Kindle book. It's very timely. I've 5 books (paperback and eBook) exclusively on Amazon. One thing I've learnt - do the same thing in the same way and you get the same results - for me the results are poor measured in sales. Good to great reviews but very limited sales. I believed it was all about writing more books (books 6 and 7 are in progress) but in 2015 this will change. I'm planning to follow your advi Nick, thanks for your Reader Magnets: Build Your Author Platform and Sell more Books on Kindle book. It's very timely. I've 5 books (paperback and eBook) exclusively on Amazon. One thing I've learnt - do the same thing in the same way and you get the same results - for me the results are poor measured in sales. Good to great reviews but very limited sales. I believed it was all about writing more books (books 6 and 7 are in progress) but in 2015 this will change. I'm planning to follow your advice to the letter. I write in two genres English humour and for children (8 to 11 yr olds) it will be interesting to see how well your techniques work for me. But nothing ventured noting gained and if I see any increase in my average daily book sales I'll be very happy. This is a must read for all self-published authors. Writing a book is (comparatively) easy, selling it is another very different matter. (My comment about writing a professional quality book being easy is a joke really but compared to successful sales/marketing it is.) Goodread readers as I'm sure you are aware writing a quality book with appeal is not easy. Thanks for your understanding.

  4. 5 out of 5

    Prakash Sharma

    Power of reader magnets. Useful tips from Nick Stephenson. I downloaded this book from Amazon for free and found it quite interesting. If someone wants to learn how to get and retain readers, this book is good to get the ideas.

  5. 5 out of 5

    Suzannah

    Looks like some great advice. I'll be interested to see how it works in practice.

  6. 5 out of 5

    S.F. Benson

    Great doable info!

  7. 4 out of 5

    Erin Grey

    Short but valid He makes a number of good points and gives practical steps for building your email list. I think that should be in the title. It discusses the importance of reader magnets and how to use them to build your email list, but it doesn't give any input on what should be in a reader magnet, which is what I expected from the title.

  8. 5 out of 5

    Stephanie Bibb

    I picked up Reader Magnets on the recommendation of Chris Fox’s Six Figure Author book, since he mentioned that it was free on Amazon and also helpful. I’m glad I did. There was a lot of advice as to how you can use a reader magnet, and what techniques might be useful with these magnets. This book is especially useful in regards to explaining how to use newsletters, and how reader magnets can work in conjunction with a newsletter. Nick Stephenson explains the concept of funnels, how to set up a w I picked up Reader Magnets on the recommendation of Chris Fox’s Six Figure Author book, since he mentioned that it was free on Amazon and also helpful. I’m glad I did. There was a lot of advice as to how you can use a reader magnet, and what techniques might be useful with these magnets. This book is especially useful in regards to explaining how to use newsletters, and how reader magnets can work in conjunction with a newsletter. Nick Stephenson explains the concept of funnels, how to set up a webpage to maximize the likelihood of someone signing up for a newsletter, and what type of reader magnets typically work. Reader Magnets is a short read, so it’s pretty easy to read through. I haven’t tried these techniques myself, though I’ve been considering how I might be able to apply the information from this book to my own books. While not every technique in Reader Magnets is likely to work for every author, if you’ve been trying to wrap your head around how reader magnets and newsletters can work together, Reader Magnets is worth the read.

  9. 5 out of 5

    Ronel Janse van Vuuren

    Short and sweet. It tells you exactly what to do to get more readers. 1. Build an email list. 2. Supercharge your email list by giving something away for free (a free book, short story, whatever as incentive for people to sign up to your list). 3. Create a funnel book: a book that is permanently free on all the online stores. Make sure your free book that serves as a magnet for your email list is advertised in this book. Honestly, even with the free book, I haven’t had the “thousand new followers in Short and sweet. It tells you exactly what to do to get more readers. 1. Build an email list. 2. Supercharge your email list by giving something away for free (a free book, short story, whatever as incentive for people to sign up to your list). 3. Create a funnel book: a book that is permanently free on all the online stores. Make sure your free book that serves as a magnet for your email list is advertised in this book. Honestly, even with the free book, I haven’t had the “thousand new followers in a week” that the author goes on about. Perhaps I should do the funnel book – but that will only be possible with time. (One can only write and publish at a certain pace.) I knew all of this already, following Joanna Penn’s blog and newsletter, so nothing new in this book for me. It’s still a good resource when you’re just starting out with your email list – lots of tips on how to do it right. So I’ll recommend this to all indie authors trying to build their list.

  10. 5 out of 5

    Wayne Marinovich

    Concise and to the point, I think. Got a few great tips from this. If you are a self-published or hybrid author, have a read. Highly recommended

  11. 5 out of 5

    Lola

    I spotted this book for free when looking for new non-fiction books to read and grabbed it as it sounded promising. It was slightly underwhelming though. It's quite the short read. It has some good advice, but the whole book is basically one piece of advice and a bit about how to implement with setting up a newsletter, landing page etc. And it didn't contain much information I didn't already know. I think it's mostly because it all is advice I already knew, although this author does implement thi I spotted this book for free when looking for new non-fiction books to read and grabbed it as it sounded promising. It was slightly underwhelming though. It's quite the short read. It has some good advice, but the whole book is basically one piece of advice and a bit about how to implement with setting up a newsletter, landing page etc. And it didn't contain much information I didn't already know. I think it's mostly because it all is advice I already knew, although this author does implement things a bit differently than I usually see or would recommend. This strategy would work just as well with either a prequel or a free novella in my opinion. The author does talk things through clearly and his advice is easy to follow and he explains all the steps surrounding it to set it up. I also struggled a bit with the writing style. It just didn't quite work for me. It had almost a bit of a sale-y tone. Not quite sure what it was, but it wasn't really my preferred style to read. It is clear the author knows what he is talking about and he seems to have enough experience with selling books. To summarize: if you want to know this authors advice on reader magnets and how to implement this, it's a decent read. The advice is clear and the steps explained well. It was a bit on the short side and didn't contain much advice I didn't already know. But it's free, and short, so why it doesn't cost much to check it out and see what the book had to offer. For me this was slightly underwhelming, a bit on the short side and the writing style didn't quite work for me.

  12. 5 out of 5

    Maria Riegger

    Clear, straightforward instructions were very appreciated! I am already implementing the author's recommendations and looking forward to seeing the results! Thank you!

  13. 5 out of 5

    Jeff Dawson

    This is what a self-help book should be, short and concise. I’m going to implement many of the suggestions and see what happens. Four Stars

  14. 4 out of 5

    Daniel Adorno

    Reader Magnets is often seen as a game-changer for indie authors. It provides some easy-to-follow tips on how to generate more traffic and add more subscribers to your mailing list subscribers. The intended result is finding an audience of engaged readers who will buy more books. Stephenson claims following this system will develop the kind of author platform every self-published author is seeking. He provides proof of that through his own implementation of these strategies with screen captures Reader Magnets is often seen as a game-changer for indie authors. It provides some easy-to-follow tips on how to generate more traffic and add more subscribers to your mailing list subscribers. The intended result is finding an audience of engaged readers who will buy more books. Stephenson claims following this system will develop the kind of author platform every self-published author is seeking. He provides proof of that through his own implementation of these strategies with screen captures of his success in boosting his email list subscriber count into the tens of thousands. It's all inspiring stuff, but is it really that simple? From my own experience, not really. Stephenson is a master marketer writing books in an insanely popular genre (mysteries and thrillers), so his results will be hard to reach for most authors. Still, his strategies are good and authors should implement them into their marketing efforts. Just don't expect to see numbers like Mr. Stephenson's anytime soon.

  15. 4 out of 5

    Andreas Michaelides

    A very good manual of what you need to be aware if you want to start making money online, It covers a lot of key issues of what to pay extra attention and also what to avoid. The writer does provide an honest way of making money online based on his own experience and based on what it worked for him. It is a book that does not mislead you of what you need or must do to earn money online like many books out there with similar titles do. It tells you in a short and precise manner the steps you need t A very good manual of what you need to be aware if you want to start making money online, It covers a lot of key issues of what to pay extra attention and also what to avoid. The writer does provide an honest way of making money online based on his own experience and based on what it worked for him. It is a book that does not mislead you of what you need or must do to earn money online like many books out there with similar titles do. It tells you in a short and precise manner the steps you need to follow in order to increase the size of your mailing list. At the end has a lot of more useful information, blogs and other similar and related sites that deal with the same niche. I enjoyed it a lot, it is short and precise and the author does not waste your time with unnecessary information. Highly recommended.

  16. 5 out of 5

    Edward Antrobus

    I picked up Reader Magnets after Nick Stevenson was on the Self-Publishing Podcast. Reader Magnets seems like a fool-proof formula. Simply give awaya book that sends people to your website where you offer another book for free for joining your email list. But at the end of the day, that sentence really covers about 90% of the content of the book. The other problem is the foundation of the premise is still "if you build it, they will come." Stevenson claims that a free book on Amazon will easily I picked up Reader Magnets after Nick Stevenson was on the Self-Publishing Podcast. Reader Magnets seems like a fool-proof formula. Simply give awaya book that sends people to your website where you offer another book for free for joining your email list. But at the end of the day, that sentence really covers about 90% of the content of the book. The other problem is the foundation of the premise is still "if you build it, they will come." Stevenson claims that a free book on Amazon will easily get 300 downloads per day. Very few authors will see numbers anything like that.

  17. 4 out of 5

    M.A. Brotherton

    Nick Stephenson's books are always crammed with information. Reader Magnets is just another great resource. Most indie-publishers know about list building, but Stephenson doesn't just repeat the same "push the list" crap. He actually breaks down a plan to help build the list and increase reader engagement. Thanks, Nick. This is a great resource.

  18. 4 out of 5

    Valerie Ihsan

    Valuable Information I actually knew this info already, which is why I only gave it three stars--which seems lame, I know. Not the author's fault I didn't learn anything new. But the info is VITAL to authors and it's told in a short and simple way that's totally understandable. I recommend this short eBook.

  19. 4 out of 5

    Charlotte Byrd

    Awesome and detailed book Really enjoyed this detailed approach to building mailing lists. I'm a new romance author and I am going to implement everything in this book ASAP. Awesome book!

  20. 4 out of 5

    Adele Walsh

    Fantastic information, broken down in an easy to follow formula for success! I recommend all author entrepreneurs read this helpful resource and implement its strategies. I know I will. The possibilities are endless. Thank you so much Nick! You just blew my mind. Fan girl in the making!

  21. 5 out of 5

    Stacy Buck

    fantastic book on how to build your email list. probably the best on the subject.

  22. 5 out of 5

    Tom Wright

    Free book that you can finish in half an hour. The content is sparse, but it's the walk-through of how to set up the system that makes up the meat.

  23. 4 out of 5

    Sandy Williams

    Free book. Simple concept. A simple concept that makes sense. Something I'll probably do some day in the future.

  24. 5 out of 5

    David Delaney

    Great book for any indie author to read and take note from. Nick has proven himself a guru when it comes to author platform and building an email list. Fantastic resource to have at your disposal.

  25. 5 out of 5

    Brad Carl

    Great Great tips on marketing your books and for the first time I have ideas on what to put in my email newsletter as a fiction author. Thank you for this short but powerful book!

  26. 5 out of 5

    Marshall Coleman

    Pretty useful I found this to be simple, yet informative. Definitely recommended for new Indie Authors. Can't wait to implement the strategies.

  27. 5 out of 5

    Hailey Rose

    Lots of good info packed in this little book. Worth your time.

  28. 5 out of 5

    Chikamso Efobi

    Very straightforward, no fuss book.

  29. 5 out of 5

    Cara

    Super-quickie outlines the author's strategy of using a free Kindle book with an offer to another free thing in the front and back, to grow your email list. Very practical, highly actionable. I've also been listening to his video series, and I'm super high on the Kool-Aid right now. I already have a book on perma-free with this exact strategy in mind, but when it didn't immediately work, I kind of abandoned it. I want to dust it up and see if I can't get it bearing fruit for me. Highlights: Yellow Super-quickie outlines the author's strategy of using a free Kindle book with an offer to another free thing in the front and back, to grow your email list. Very practical, highly actionable. I've also been listening to his video series, and I'm super high on the Kool-Aid right now. I already have a book on perma-free with this exact strategy in mind, but when it didn't immediately work, I kind of abandoned it. I want to dust it up and see if I can't get it bearing fruit for me. Highlights: Yellow highlight | Location: 251 LINK: http://noorosha.com/paydown-download-... And make sure you include instructions! Not everyone knows how to download a mobi or epub file and load it onto their devices. If you don’t put up detailed instructions, you’re going to get a TON of emails asking you for help. Yellow highlight | Location: 286 ask my subscribers for their book recommendations. In the very first automatic email I send, I ask them to email me back with their favorite books and authors.  I keep an eye out for similar books going on offer on Amazon – at $0.99c or Free. Then, if I don’t have a promotion or book launch going on, I’ll email everyone on my list and tell them about another author’s book. One that I know they’ll love. Yellow highlight | Location: 304 SAMPLE EMAIL SEQUENCE Yellow highlight | Location: 333 spent $50 on a prize and told everyone who owned or bought the book to send in the first word from Chapter 8 and I’d give them a link to a prize draw.  Spent $50. Sold 298 books in 24 hours.  How’s that for results? Sales were DOUBLE what they had been when I launched without the giveaway. Yellow highlight | Location: 340 The entire process of Reader Magnets should take you less than 5 days to set up and implement – and soon you’ll have an email list that will continue to grow.

  30. 4 out of 5

    Frank Carver

    A surprisingly direct and useful book. This book is, itself, a “reader magnet” to attract potential readers and buyers of his other books, and potential students to his courses on the writing business. As it is free, there is no particular need for it to seem big, so it avoids the padding and repetition which bedevils most self-help and business books. There is a sensible structure to the book which builds one idea on another, each topic is covered once, and in an appropriate level of depth, and A surprisingly direct and useful book. This book is, itself, a “reader magnet” to attract potential readers and buyers of his other books, and potential students to his courses on the writing business. As it is free, there is no particular need for it to seem big, so it avoids the padding and repetition which bedevils most self-help and business books. There is a sensible structure to the book which builds one idea on another, each topic is covered once, and in an appropriate level of depth, and then the book moves on. The only downside of reading this book on a Kindle is that the diagrams are a bit small and hard to read. I assume that a PDF version read on a PC would make this much easier. Although I know some of this already, I was impressed with the simplicity and logic of his two-step process. One high-value permafree book, pushed through as many channels as possible, with clear and engaging calls to action. Another, possibly shorter, book as a reward for signing up to a mailing list. Combined with Nick’s “keep providing value” attitude, this does indeed seem like a good way to grow a mailing list. At the moment I don’t have enough finished books to fully apply this system, but it does give me some clear guidance on what I need to write first, and what to do with it when it is written.

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