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Everyday Entrepreneurs: A Sugar-Free, Dragon-Slaying Start-Up Guide for the Simple Small Business

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If you want to start your own airline, this book isn't for you. This is the business book for everyone tired of being told they have to have the Next Big Thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in If you want to start your own airline, this book isn't for you. This is the business book for everyone tired of being told they have to have the Next Big Thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons. Everyday Entrepreneurs is for everyone who wants the freedom of running their own business without worrying about whether they're changing the business world. Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets. Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken: - strips away the mystery surrounding starting your own business - packages up the common challenges of starting up and help readers tackle them - cuts through the information overload and provides only what you really need to know to launch a small business - reveals in what order to best tackle things and what can be left till later or ignored entirely. He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing. Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. If you're one of the 99% of entrepreneurs out there who just want to turn your interests and skills into a flourishing business without revolutionising industry and commerce, it's the book you've been waiting for.


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If you want to start your own airline, this book isn't for you. This is the business book for everyone tired of being told they have to have the Next Big Thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in If you want to start your own airline, this book isn't for you. This is the business book for everyone tired of being told they have to have the Next Big Thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons. Everyday Entrepreneurs is for everyone who wants the freedom of running their own business without worrying about whether they're changing the business world. Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets. Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken: - strips away the mystery surrounding starting your own business - packages up the common challenges of starting up and help readers tackle them - cuts through the information overload and provides only what you really need to know to launch a small business - reveals in what order to best tackle things and what can be left till later or ignored entirely. He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing. Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. If you're one of the 99% of entrepreneurs out there who just want to turn your interests and skills into a flourishing business without revolutionising industry and commerce, it's the book you've been waiting for.

30 review for Everyday Entrepreneurs: A Sugar-Free, Dragon-Slaying Start-Up Guide for the Simple Small Business

  1. 4 out of 5

    Sarah Ryburn

    Some helpful thoughts but, overall, heavily skewed toward setting up operation in the UK.

  2. 5 out of 5

    Louise

    Slim volume with predominantly U.K. based advice (e.g. on legal set up, taxes). Overly simplistic to the point of uninformative. I generally think there's a lot of ponce around start up culture and that the term 'start up' is itself a bloated glorification of "small business". This book doesn't really add much to the conversation though. Slim volume with predominantly U.K. based advice (e.g. on legal set up, taxes). Overly simplistic to the point of uninformative. I generally think there's a lot of ponce around start up culture and that the term 'start up' is itself a bloated glorification of "small business". This book doesn't really add much to the conversation though.

  3. 5 out of 5

    Cody Faldyn

  4. 4 out of 5

    Amith

  5. 5 out of 5

    Olga

  6. 5 out of 5

    Watu Levi

  7. 5 out of 5

    Alfi Amante

  8. 4 out of 5

    Kerr Horn

  9. 5 out of 5

    Ana Austin

  10. 5 out of 5

    Rubyadawiyah396

  11. 5 out of 5

    Julie Edwards

  12. 4 out of 5

    Chia Feng

  13. 5 out of 5

    Pyang

  14. 4 out of 5

    Jacob

  15. 4 out of 5

    James Horn

  16. 4 out of 5

    Helen Horn

  17. 5 out of 5

    Julian Chua

  18. 4 out of 5

    Simon

  19. 5 out of 5

    Justin Chen

  20. 5 out of 5

    Sameer

  21. 4 out of 5

    ShutterHead Studios Photographers

  22. 4 out of 5

    Ken Horn

  23. 5 out of 5

    Roberto

  24. 4 out of 5

    Pat

  25. 5 out of 5

    Prici

  26. 5 out of 5

    Arif

  27. 5 out of 5

    Steve Smith

  28. 5 out of 5

    Yvette Ross

  29. 5 out of 5

    Maxime Leveque

  30. 4 out of 5

    Chelsea Trần

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