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Content Strategy (Smashing eBooks)

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If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design para- meters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content


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If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design para- meters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content

23 review for Content Strategy (Smashing eBooks)

  1. 4 out of 5

    Beau

    An accessible content strategy book advocating unsurprisingly, the importance of content. I'm a designer and got a lot from this compilation. I think designers should be part of the solution in content advocacy. An accessible content strategy book advocating unsurprisingly, the importance of content. I'm a designer and got a lot from this compilation. I think designers should be part of the solution in content advocacy.

  2. 5 out of 5

    Lilian

  3. 4 out of 5

    Elias

  4. 5 out of 5

    Tim

  5. 4 out of 5

    Vickie

  6. 5 out of 5

    Kristi

  7. 5 out of 5

    John

  8. 5 out of 5

    Matthew

  9. 5 out of 5

    Flat

  10. 4 out of 5

    Tomasz Mirowski

  11. 5 out of 5

    Frauke

  12. 5 out of 5

    Sergo

  13. 4 out of 5

    Amanda

  14. 4 out of 5

    Jenn Scott

  15. 5 out of 5

    Leily Khatibi

  16. 4 out of 5

    D. James Schwebel

  17. 4 out of 5

    Jil Backstrom

  18. 4 out of 5

    Samantha

  19. 5 out of 5

    Anna

  20. 4 out of 5

    Andrew Douglass

  21. 5 out of 5

    Kyla Lakin

  22. 4 out of 5

    Hayley Martin

  23. 4 out of 5

    Cassandra

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