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The Farmer From Merna: A Biography of George J. Mecherle and a History of the State Farm Insurance Companies.

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Hardcover: 272 pages Publisher: Random House Edition 1955 Language: English ISBN-10: 0394424425 Product Dimensions: 9.1 x 6.1 x 1.1 inches Shipping Weight: 1.2 pounds


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Hardcover: 272 pages Publisher: Random House Edition 1955 Language: English ISBN-10: 0394424425 Product Dimensions: 9.1 x 6.1 x 1.1 inches Shipping Weight: 1.2 pounds

30 review for The Farmer From Merna: A Biography of George J. Mecherle and a History of the State Farm Insurance Companies.

  1. 5 out of 5

    Dewayne

    I have been employed at State Farm for 15 years and was given this book on day one, but never read it. I felt the urge to pick it up after attending a class focused on strategic decision making and how history plays a major part in what happens next. I thought what better way to understand State Farm's history than read about the man who built it. G.J. of his time would be equal to a Steve Jobs of today. I never knew how much of the auto insurance industry today was defined by his innovative tho I have been employed at State Farm for 15 years and was given this book on day one, but never read it. I felt the urge to pick it up after attending a class focused on strategic decision making and how history plays a major part in what happens next. I thought what better way to understand State Farm's history than read about the man who built it. G.J. of his time would be equal to a Steve Jobs of today. I never knew how much of the auto insurance industry today was defined by his innovative thought and passion to make life better for average farmer by not over paying for insurance. Even more amazing is how the culture he built over 90 years ago is still reflected today. That is a company with a noble mission of helping people and employees who are like family. While I would not call this book an easy read. I would pass this on and suggest all State Farm employees read it at least once.

  2. 5 out of 5

    Scott Leatherman

    Although the general population may find this mundane, it is a definite must read for anyone who works for State Farm. This is mainly an biography of our founder and the early years of State Farm. The first couple of chapters discussed GJ Mecherle’s father’s migration from the village of Untermasholderbach in Germany and GJ's childhood. These first few chapters were slow to develop and to be honest pretty boring; but if you can get through those, the rest of the book is very fascinating. Not only Although the general population may find this mundane, it is a definite must read for anyone who works for State Farm. This is mainly an biography of our founder and the early years of State Farm. The first couple of chapters discussed GJ Mecherle’s father’s migration from the village of Untermasholderbach in Germany and GJ's childhood. These first few chapters were slow to develop and to be honest pretty boring; but if you can get through those, the rest of the book is very fascinating. Not only do you find out the inspiration behind why GJ started the company but the struggles he faced creating it during a economic down turn. I was very impressed and surprised to learn how many innovations this young company brought to the insurance industry that are still around today and how many employee benefits State Farm pioneered in the work place. This really helped me regain pride in the company. Again I would recommend this book to any current or future State Farm employee or agent.

  3. 4 out of 5

    Derik Frederiksen

    Amazing backstory of State Farm, but if you’re not affiliated with the company you will be very bored.

  4. 4 out of 5

    Mark

    The chapters on the young State Farm are interesting. I liked the high growth story in a business as stable as auto insurance. The affects (or lack of them, until 1946) of WWII were unexpected. That held the second half of the book together, for me. The book's later chapters are interesting to someone familiar with the internal workings at the company. They're definitely skimming material for anyone else. The chapters on the young State Farm are interesting. I liked the high growth story in a business as stable as auto insurance. The affects (or lack of them, until 1946) of WWII were unexpected. That held the second half of the book together, for me. The book's later chapters are interesting to someone familiar with the internal workings at the company. They're definitely skimming material for anyone else.

  5. 4 out of 5

    Ruan Stander

  6. 5 out of 5

    Alex Warren

  7. 4 out of 5

    Micaela

  8. 4 out of 5

    Josh Paul

  9. 4 out of 5

    William Knecht

  10. 5 out of 5

    Jason

  11. 5 out of 5

    Arashdeep Singh

  12. 5 out of 5

    Jen

  13. 4 out of 5

    Nedim Umur

  14. 4 out of 5

    Juan Diego

  15. 5 out of 5

    Shameel Jahanzeb

  16. 5 out of 5

    Samantha

  17. 4 out of 5

    Seavan Sternheim

  18. 5 out of 5

    steve drozdowski

  19. 5 out of 5

    Neil Macaraig

  20. 4 out of 5

    Jo Ann Marie

  21. 4 out of 5

    Ann Anderson

  22. 4 out of 5

    Andrew Brashers

  23. 4 out of 5

    Bryan

  24. 5 out of 5

    John W

  25. 5 out of 5

    Melissa

  26. 5 out of 5

    Lzang

  27. 4 out of 5

    Jodi

  28. 4 out of 5

    Jim

  29. 4 out of 5

    Jonathan Waite

  30. 4 out of 5

    Lance Litton

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