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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, busi From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.


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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, busi From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

30 review for Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

  1. 4 out of 5

    Manda

    Naked Conversations isn't a book that tells you HOW to blog but instead gives you concrete examples of WHY to blog. It strips it down to its bare functionality explaining how blogs are changing the way businesses talk with customers. It describes in great detail how blogging can give you the opportunity to boost your credibility in a world that is becoming more and more cynical of traditional marketing and PR tactics. A good read for anyone in marketing but a MUST read for business owners thinki Naked Conversations isn't a book that tells you HOW to blog but instead gives you concrete examples of WHY to blog. It strips it down to its bare functionality explaining how blogs are changing the way businesses talk with customers. It describes in great detail how blogging can give you the opportunity to boost your credibility in a world that is becoming more and more cynical of traditional marketing and PR tactics. A good read for anyone in marketing but a MUST read for business owners thinking about utilizing the blogsphere.

  2. 5 out of 5

    Momal MT

    It's a good book. The examples and links in this book are outdated but the core objective of this book is very helpful for bloggers. I love the title of this book. It's a good book. The examples and links in this book are outdated but the core objective of this book is very helpful for bloggers. I love the title of this book.

  3. 5 out of 5

    Ashwin

    The book is about business blogging. It's written by the popular blogger Robert Scoble and Shel Israel. In the initial chapters, the authors talk about how blogging at M$ and Sun have changed the perception of the companies in the outside world. This has been true in my case. I see a more human M$ after becoming a visitor to Channel 9. Same at Sun, where thousands of employees blog, including Jonathan Schwartz. Apple and Google come out bad in the book, both for not allowing employees to blog ab The book is about business blogging. It's written by the popular blogger Robert Scoble and Shel Israel. In the initial chapters, the authors talk about how blogging at M$ and Sun have changed the perception of the companies in the outside world. This has been true in my case. I see a more human M$ after becoming a visitor to Channel 9. Same at Sun, where thousands of employees blog, including Jonathan Schwartz. Apple and Google come out bad in the book, both for not allowing employees to blog about work.In the later chapters, the book takes on different kinds of people and businesses and discuss how and why blogging might help them. The book is full of anecdotes and pointers to other blogs. Though the anecdotes are interesting, there are too many of them and many are similar, so it gets boring. The book might have carried the same message in half its size.

  4. 5 out of 5

    Sean Howard

    This is a very basic book in that it is meant for people unfamiliar with blogging and further I would say it is targeted at corporate side personnel interested in understanding the value or benefits of blogging. A bit sensationalistic for my nature but a solid book in a space where there aren't too many resources. This is a very basic book in that it is meant for people unfamiliar with blogging and further I would say it is targeted at corporate side personnel interested in understanding the value or benefits of blogging. A bit sensationalistic for my nature but a solid book in a space where there aren't too many resources.

  5. 4 out of 5

    Michael Coates

    Robert & Shel's foray into the publishing world that helped propel them into the guru status they enjoy today. I'm not kidding, they both know their stuff and aren't afraid to tell you. I can say that because I consider them both friends. This book did start the serious look by business at the online world as a two-way dialogue, a trend that has only accelerated since then. Robert & Shel's foray into the publishing world that helped propel them into the guru status they enjoy today. I'm not kidding, they both know their stuff and aren't afraid to tell you. I can say that because I consider them both friends. This book did start the serious look by business at the online world as a two-way dialogue, a trend that has only accelerated since then.

  6. 4 out of 5

    Lisa

    Great book about how to use blogging in your professional life. I really enjoyed the authors' writing style - quite engaging. And I enjoyed all of the stories about businesses and organizations that are using blogging - the stories are very effective. I learned a lot of useful things that I'll take with me as I use blogging in my professional life, as a volunteer blog writer for my church. Great book about how to use blogging in your professional life. I really enjoyed the authors' writing style - quite engaging. And I enjoyed all of the stories about businesses and organizations that are using blogging - the stories are very effective. I learned a lot of useful things that I'll take with me as I use blogging in my professional life, as a volunteer blog writer for my church.

  7. 4 out of 5

    Krystal

    While this wasn't exactly what I was looking for, and is now a bit dated, I still found it a useful introduction to blogs in a business context and what a reader expects from an "official" blog from a company. It was also handy to have the early blogging "rules" laid out in an approachable read. Sort of like a cheat sheet for blogging beginners. While this wasn't exactly what I was looking for, and is now a bit dated, I still found it a useful introduction to blogs in a business context and what a reader expects from an "official" blog from a company. It was also handy to have the early blogging "rules" laid out in an approachable read. Sort of like a cheat sheet for blogging beginners.

  8. 5 out of 5

    Andy

    In many ways this book may seem somewhat dated to those of us who (used to) blog (bt), but its focus is on why businesses should blog—and in my experience, is a must read for any marketing person working for a major US corporation.

  9. 5 out of 5

    Yuri Artibise

    Interesting to see how much remains true, even 5 years after publication. Goes to show the blogs, like the rest of social media are simply tools and in and of themselves important. What is important is WHY we use them.

  10. 5 out of 5

    Teri Temme

    "In this new era, companies don't win by talking to people. They win by listening to people as well." Well said. A little out of date now, written in 2006, but I am glad I read it. It was nice to learn about "the way it was". Interesting read. "In this new era, companies don't win by talking to people. They win by listening to people as well." Well said. A little out of date now, written in 2006, but I am glad I read it. It was nice to learn about "the way it was". Interesting read.

  11. 5 out of 5

    Chris

    This book is very informative about blogging. The downside is that being written in 2005, the information is now a little dated. While many of the principles remain the same, a number of tools and websites have emerged to help move the blog culture to an entirely new level.

  12. 5 out of 5

    Richard Trus

    Interesting read. Lots of good examples

  13. 4 out of 5

    Bonita Rose

    great book all about the effects of blogging in the business world.. great read for the serious blogger!

  14. 5 out of 5

    Lost In A Fog

    This already feels a bit dated, but it was one of the first manifestos on the power of the blogosphere.

  15. 4 out of 5

    Marie

    Though I got some helpful information from this overall I didn't like it; somehow it's just not an interesting read. I didn't finish it. I've found more helpful info ironically ...on blogs. Though I got some helpful information from this overall I didn't like it; somehow it's just not an interesting read. I didn't finish it. I've found more helpful info ironically ...on blogs.

  16. 4 out of 5

    Grant

    It read slightly better than a textbook. It, at least, kept my interest from beginning to end.

  17. 4 out of 5

    Sarah

    Anyone who is in a position to create a corporate blog, or responsible for monitoring what others say about a company in the blogosphere must read this book!

  18. 5 out of 5

    Ryan Jones

    I have it, but haven't gotten around to it yet, I have it, but haven't gotten around to it yet,

  19. 4 out of 5

    Mark

    To blog or not to blog... more importantly how to do it "right". To blog or not to blog... more importantly how to do it "right".

  20. 5 out of 5

    Kimberly Cain

    Helpful for learning about blogging.

  21. 5 out of 5

    Murray

    A good overview of blogging in the corporate environment. Easy to read. Not too detailed, but has good case studies/examples. (Nothing on government blogs, though.)

  22. 4 out of 5

    Renee

    Good overview and what to think about when blogging. It is more for the newbie than anyone who has experience with it. I didn't learn anything earth shattering but it put it all together well. Good overview and what to think about when blogging. It is more for the newbie than anyone who has experience with it. I didn't learn anything earth shattering but it put it all together well.

  23. 5 out of 5

    Craig Thomler

    Good, if now dated, view on the value of blogging to organisations. Has some good case studies, though a trifle evangelical in places.

  24. 5 out of 5

    cati

    was reading for sw work. just ok

  25. 5 out of 5

    Stephen Evans

    Everything you want and need to know about corporate blogging.

  26. 5 out of 5

    Michelle

    Although now outdated, a good look back at the early days of blogs. Social media has dramatically changed the landscape.

  27. 5 out of 5

    Mike Love

    The book to read on business blogging by the ex-MSFT The Scobilizer. Reading this book persuaded me to start blogging.

  28. 4 out of 5

    Cindy

    Liked it. Outdated (blog era)

  29. 4 out of 5

    Jessica Windham

    Already a little outdated, great insight though

  30. 4 out of 5

    Lori Grant

    An optional-read book for knowledge workers and entrepreneurs on concepts and social trends.

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