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How to Write a Business Plan

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Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: ev Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea-estimate operating expenses-prepare cash flow, profit and loss forecasts-determine assets, liabilities and net worth-find potential sources of financing-think first before borrowing from friends and relatives-present your plan to lenders and investors


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Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: ev Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea-estimate operating expenses-prepare cash flow, profit and loss forecasts-determine assets, liabilities and net worth-find potential sources of financing-think first before borrowing from friends and relatives-present your plan to lenders and investors

30 review for How to Write a Business Plan

  1. 5 out of 5

    Chris

    If you need to write a business plan, check this one out just to find out the basic run through of what you need to know beforehand before opening any website or doors to the public. Yes, you will have to fill out a lot of forms, do a lot of research but the whole idea is that you know exactly what you are doing before you decide to start hiring people. If you do not understand money and finances then you need to either hire someone (more money to spend) or consider stopping because finances and If you need to write a business plan, check this one out just to find out the basic run through of what you need to know beforehand before opening any website or doors to the public. Yes, you will have to fill out a lot of forms, do a lot of research but the whole idea is that you know exactly what you are doing before you decide to start hiring people. If you do not understand money and finances then you need to either hire someone (more money to spend) or consider stopping because finances and poor management are the two main reasons why companies go under. The nice thing about this book is that it gives you an example to follow all the way through. The thing I didn't like, and this is for most business finance books, it doesn't explain every single math step of where they get their numbers from. So if math was never your thing then know that you will need to hire someone to do your books for you while you run your company. The downloadable forms were great to have on hand because you could follow through on everything. This was important to have so you have an idea of how to structure your business plan. So whether you want to see if you like getting your feet wet or if starting a business is as much as as they say it is, then sit down and study this book don't just breeze through it if you are serious. It will pay off all the tips the author has to offer.

  2. 5 out of 5

    Stephanie Pounds

    I come from a long line of employees, not entrepreneurs, so I know very little about starting a small business. That's one of the reasons I wanted to read this book--to see if someone with no experience could "get it." I'm pleased to say that I did. The book is well laid out in easy to understand steps with lots of great examples. The appendices contain examples of real business plans that are similar enough to help you learn what is required and different enough to make you realize that all bus I come from a long line of employees, not entrepreneurs, so I know very little about starting a small business. That's one of the reasons I wanted to read this book--to see if someone with no experience could "get it." I'm pleased to say that I did. The book is well laid out in easy to understand steps with lots of great examples. The appendices contain examples of real business plans that are similar enough to help you learn what is required and different enough to make you realize that all business plans don't come from the same cookie cutter. Recommended!

  3. 4 out of 5

    Teri Temme

    Very thorough and easy to read instructions for putting together a well-thought-out business plan.

  4. 4 out of 5

    Barth Siemens

    A technical writing instructor recommended this book for developing my own business plan or writing one for a client. I browsed this resource to assess its usefulness for future opportunities. It provides helpful instructions for many topics associated with starting a business; not just writing a business plan.

  5. 5 out of 5

    Artem Lebedev

    Fair primer, but so-o-o-o outdated. It is 2012 edition, right? Calling is not the first method of contacting a stranger anymore. You should not budget for typewriters. There is no need to discuss PC vs Mac anymore. It's a matter of personal preference by now. Fair primer, but so-o-o-o outdated. It is 2012 edition, right? Calling is not the first method of contacting a stranger anymore. You should not budget for typewriters. There is no need to discuss PC vs Mac anymore. It's a matter of personal preference by now.

  6. 5 out of 5

    Marya

    I requested this book because I am thinking of writing up a business plan for an idea I have. This book proved to be full of information that I didn't even think that I would need. It has been enlightening, and will be a very valuable resource for when I sit down to create my own document. I requested this book because I am thinking of writing up a business plan for an idea I have. This book proved to be full of information that I didn't even think that I would need. It has been enlightening, and will be a very valuable resource for when I sit down to create my own document.

  7. 4 out of 5

    Ariadna73

    Interesting, but not relevant for what I was looking for, which was advise on how to write well composed phrases for a well presented business plan. Instead, this is a strategic guide to start your own business, with suggestions on how to find a loan and the like.

  8. 5 out of 5

    Alex Kovalchuk

    I think it very educational

  9. 4 out of 5

    Andrea Tumblin

    This is a simple book to follow and learn how to write a business plan.

  10. 4 out of 5

    Vaibhav Dhotre - Bhavsar

    Such a great book. This book is written by a American Author so it become some Jurgen to other state's reader. But overall I experienced very helpful. Next to this read "Romancing the Balance Sheet by Dr. Anil Lamba" to better understand of financial concepts to make good projections and understand accounting, costing and finance in a very easier words. Thanks for reading my review. Such a great book. This book is written by a American Author so it become some Jurgen to other state's reader. But overall I experienced very helpful. Next to this read "Romancing the Balance Sheet by Dr. Anil Lamba" to better understand of financial concepts to make good projections and understand accounting, costing and finance in a very easier words. Thanks for reading my review.

  11. 4 out of 5

    Sabbir Sabat

    This review has been hidden because it contains spoilers. To view it, click here. Good for writing a business plan

  12. 5 out of 5

    غازي

    It's not what I was searching for but still interesting book and useful as well. It's not what I was searching for but still interesting book and useful as well.

  13. 4 out of 5

    Mills College Library

    658.15224 M1547 2012

  14. 5 out of 5

    Shelly

  15. 5 out of 5

    Martin Christov

  16. 4 out of 5

    Jane Paula

  17. 4 out of 5

    Catherine

  18. 4 out of 5

    Karen

  19. 5 out of 5

    Roman Steven

  20. 5 out of 5

    Bradley Barborak

  21. 4 out of 5

    David Miner

  22. 5 out of 5

    Logan Bibby

  23. 5 out of 5

    Danny Ovando

  24. 4 out of 5

    MackofallTrades13

  25. 5 out of 5

    Ahmad Amin

  26. 4 out of 5

    Taofeeq

  27. 5 out of 5

    Julia

  28. 5 out of 5

    Denise

  29. 4 out of 5

    Henry

  30. 4 out of 5

    Sean Mead

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